{"id":17823,"date":"2022-02-15T21:06:00","date_gmt":"2022-02-15T20:06:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17823"},"modified":"2025-05-26T13:25:10","modified_gmt":"2025-05-26T12:25:10","slug":"rozhovor-dan-heuer","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/rozhovor-dan-heuer\/","title":{"rendered":"Rozhovor: Kdo ne\u0159e\u0161\u00ed udr\u017eitelnost, hazarduje s \u00fasp\u011bchem firmy, \u0159\u00edk\u00e1 Dan Heuer z Fair Venture"},"content":{"rendered":"\n

Mgr. Dan Heuer pracuje ve spole\u010dnosti Fair Venture jako specialista na firemn\u00ed udr\u017eitelnost, strategie a nefinan\u010dn\u00ed reporting. B\u011bhem studia udr\u017eitelnosti a soci\u00e1ln\u00ed ekologie se zam\u011b\u0159il na spole\u010denskou odpov\u011bdnost firem. Udr\u017eitelnost je ve spole\u010dnosti Lindstr\u00f6m Czech Republic velk\u00e9 t\u00e9ma, proto jsme pana Heuera poprosili o zodpov\u011bzen\u00ed n\u011bkolika ot\u00e1zek.<\/em><\/p>\n\n\n\n

Jak byste \u201eudr\u017eitelnost\u201c a jej\u00ed d\u016fle\u017eitost vysv\u011btlil \u00fapln\u00e9mu laikovi?<\/h2>\n\n\n\n

Udr\u017eitelnost<\/a> je zam\u011b\u0159en\u00ed na dlouhodob\u00e9 c\u00edle<\/strong>. A\u0165 u\u017e se jedn\u00e1 o udr\u017eitelnost organizace, firmy, investora, st\u00e1tu nebo cel\u00e9ho lidstva, v\u017edy se zam\u011b\u0159ujeme na to, abychom zajistili co nejlep\u0161\u00ed \u017eivotn\u00ed podm\u00ednky po dal\u0161\u00ed des\u00edtky let a pro dal\u0161\u00ed generace.<\/p>\n\n\n\n

S rozvojem populace a ekonomiky doch\u00e1z\u00ed k \u0159ad\u011b krizov\u00fdch situac\u00ed<\/strong>, jako jsou sucha, migrace, nebo i v\u00e1lky a finan\u010dn\u00ed krize. Udr\u017eiteln\u00fd p\u0159\u00edstup se sna\u017e\u00ed t\u011bmto situac\u00edm p\u0159edch\u00e1zet a z\u00e1rove\u0148 b\u00fdt p\u0159ipraven a adaptovat se.<\/p>\n\n\n\n

Va\u0161e spole\u010dnost Fair Venture<\/em> pom\u00e1h\u00e1 firm\u00e1m podnikat udr\u017eiteln\u011b. C\u00edt\u00edte v\u011bt\u0161\u00ed snahu \u010desk\u00fdch podnikatel\u016f podnikat t\u00edmto zp\u016fsobem? Mysl\u00edte, \u017ee se situace v tomto sm\u011bru zlep\u0161uje?<\/h2>\n\n\n\n

Rok 2021 byl pro udr\u017eitelnost naprosto p\u0159elomov\u00fd<\/strong>. P\u0159edt\u00edm byla udr\u017eitelnost ot\u00e1zkou jen pro n\u011bkter\u00e9 firmy podle hodnot veden\u00ed a tak\u00e9 popt\u00e1vky. B\u011bhem roku 2021 se to v\u0161ak p\u0159evr\u00e1tilo a nyn\u00ed je to ot\u00e1zka konkurenceschopnosti. Kdo ne\u0159e\u0161\u00ed udr\u017eitelnost, tak hazarduje s \u00fasp\u011bchem firmy<\/strong>.<\/p>\n\n\n\n

Ve Fair Venture<\/em><\/a>, kde p\u016fsob\u00edm jako specialista na firemn\u00ed udr\u017eitelnost, pom\u00e1h\u00e1me zav\u00e9st spole\u010denskou odpov\u011bdnost do firmy a st\u00e1v\u00e1me se tak partnerem pro spole\u010dnosti, kter\u00e9 maj\u00ed z\u00e1jem podnikat udr\u017eiteln\u011b<\/strong>.<\/p>\n\n\n\n

\"Dan
Dan Heuer, specialista na firemn\u00ed udr\u017eitelnost z Fair Venture, je velk\u00fdm fanou\u0161kem kiteboardingu.<\/em><\/figcaption><\/figure>\n\n\n\n

Jak\u00e9 jsou za V\u00e1s nejv\u00fdznamn\u011bj\u0161\u00ed d\u016fvody?<\/h2>\n\n\n\n

D\u016fvod\u016f je v\u00edce. \u010c\u00e1ste\u010dn\u011b hraje roli pandemick\u00e1 situace, kter\u00e1 donutila firmy v\u00edce hled\u011bt na rizika. A z pohledu dostupnosti zdroj\u016f, logistiky a popt\u00e1vky je riziko klimatick\u00e9 zm\u011bny mnohem z\u00e1va\u017en\u011bj\u0161\u00ed ne\u017e riziko pandemie.<\/p>\n\n\n\n

Dal\u0161\u00edm d\u016fvodem je vznik \u0159ady legislativ<\/strong> v\u010detn\u011b Green dealu, ale net\u00fdk\u00e1 se to pouze EU. A nyn\u00ed to umocnila i krize v energetice, kdy jsou firmy op\u011bt nuceny analyzovat, \u0161et\u0159it a hledat alternativy.<\/p>\n\n\n\n

Jak\u00e9 jsou v oblasti ekonomiky pl\u00e1ny sm\u011brem k udr\u017eitelnosti pro rok 2022?<\/h2>\n\n\n\n

Investo\u0159i a banky za\u010d\u00ednaj\u00ed sledovat a zve\u0159ej\u0148ovat, kolik financ\u00ed poskytli firm\u00e1m, kter\u00e9 jsou udr\u017eiteln\u00e9.<\/p>\n\n\n\n

Pro posouzen\u00ed udr\u017eitelnosti firmy se hodnot\u00ed tzv. ESG ukazatele<\/strong> (environmental, social a governance). Konkr\u00e9tn\u011b se jedn\u00e1 o ukazatele jako uhl\u00edkov\u00e1 stopa<\/a>, spot\u0159eba vody, pom\u011br mu\u017e\u016f a \u017een v managementu, zda dodr\u017euj\u00ed lidsk\u00e1 pr\u00e1va apod.<\/p>\n\n\n\n

To v\u0161e zve\u0159ej\u0148uj\u00ed firmy ve sv\u00fdch ESG reportech neboli Zpr\u00e1v\u00e1ch o udr\u017eiteln\u00e9m rozvoji<\/strong>. Nejde v\u0161ak pouze o to, jak si firma vede nyn\u00ed, ale tak\u00e9 o to, zda m\u00e1 c\u00edle, pl\u00e1ny a strategie pro dal\u0161\u00ed zvy\u0161ov\u00e1n\u00ed udr\u017eitelnosti. A \u010d\u00edm udr\u017eiteln\u011bj\u0161\u00ed firma, t\u00edm lep\u0161\u00ed podm\u00ednky od bank a investor\u016f dostane.<\/p>\n\n\n\n

J\u00e1 osobn\u011b to vn\u00edm\u00e1m jako velmi poveden\u00fd n\u00e1stroj. Investo\u0159i, banky a firmy se spole\u010dn\u011b sna\u017e\u00ed o sni\u017eov\u00e1n\u00ed dopad\u016f sv\u00e9 \u010dinnosti a spole\u010dn\u011b tak m\u00ed\u0159\u00edme k c\u00edli EU b\u00fdt do roku 2050 uhl\u00edkov\u011b neutr\u00e1ln\u00ed.<\/p>\n\n\n\n

Co je n\u00e1pln\u00ed Va\u0161\u00ed spolupr\u00e1ce s firmami? Jak\u00e9 slu\u017eby poskytujete?<\/h2>\n\n\n\n

Nejd\u0159\u00edve mus\u00edme zjistit, kde jsou nejv\u011bt\u0161\u00ed dopady a rizika firmy<\/strong> spojen\u00e1 s udr\u017eitelnost\u00ed. K tomu slou\u017e\u00ed r\u016fzn\u00e9 anal\u00fdzy a porovn\u00e1n\u00ed v\u010detn\u011b nap\u0159. uhl\u00edkov\u00e9 stopy.<\/p>\n\n\n\n

N\u00e1sledn\u011b sestavujeme strategii a modelujeme c\u00edle<\/strong>, kter\u00fdch firma m\u016f\u017ee dos\u00e1hnout, aby byla udr\u017eiteln\u011bj\u0161\u00ed, co\u017e se j\u00ed samoz\u0159ejm\u011b vyplat\u00ed i ekonomicky. Ocen\u00ed to nejen banky, ale i odb\u011bratel\u00e9, zam\u011bstnanci a z\u00e1kazn\u00edci. V dlouhodob\u00e9 perspektiv\u011b se t\u00edm u\u0161et\u0159\u00ed mnoho n\u00e1klad\u016f. Ostatn\u011b to mohou potvrdit v\u0161ichni ti, kdo dnes maj\u00ed fotovoltaick\u00e9 panely na st\u0159ech\u00e1ch v\u00fdrobn\u00edch z\u00e1vod\u016f.<\/p>\n\n\n\n

A nakonec s nimi zpracov\u00e1v\u00e1me ESG reporty podle ust\u00e1len\u00fdch metodik, tak aby bylo mo\u017en\u00e9 posoudit a ocenit jejich aktivity.<\/p>\n\n\n\n

Existuj\u00ed dotace nebo n\u011bjak\u00e1 finan\u010dn\u00ed podpora podnikatel\u016fm a firm\u00e1m, kter\u00e9 sm\u011b\u0159uj\u00ed k udr\u017eiteln\u00e9mu rozvoji?<\/h2>\n\n\n\n

Dotac\u00ed existuje cel\u00e1 \u0159ada<\/strong>. Na dotace m\u016f\u017eete zvy\u0161ovat energetickou efektivitu, po\u0159izovat obnoviteln\u00e9 zdroje nebo elektromobily. Tak\u00e9 lze vzd\u011bl\u00e1vat zam\u011bstnance a zlep\u0161ovat firemn\u00ed kulturu. I to je sou\u010d\u00e1st udr\u017eitelnosti.<\/p>\n\n\n\n

V \u00dasteck\u00e9m a Moravskoslezsk\u00e9m kraji se p\u0159ipravuje zvl\u00e1\u0161tn\u00ed dota\u010dn\u00ed program Spravedliv\u00e9 transformace pro postuheln\u00e9 regiony, ze kter\u00fdch budou moct \u010derpat i podniky nap\u0159. na anal\u00fdzu materi\u00e1lov\u00fdch tok\u016f.<\/p>\n\n\n\n

Zaj\u00edmaj\u00ed se podnikatel\u00e9 o p\u0159echod k cirkul\u00e1rn\u00ed ekonomice? Vzpomenete si na spolupr\u00e1ci, kde se to V\u00e1m a klientovi spole\u010dn\u011b poda\u0159ilo?<\/h2>\n\n\n\n

Pro v\u00fdrobn\u00ed podniky je cirkul\u00e1rn\u00ed ekonomika samoz\u0159ejm\u011b d\u016fle\u017eit\u00e9 t\u00e9ma, kter\u00e9mu se v r\u00e1mci udr\u017eitelnosti tak\u00e9 v\u011bnuj\u00ed. Vyu\u017e\u00edv\u00e1n\u00ed odpad\u016f<\/strong> se v n\u011bkter\u00fdch p\u0159\u00edpadech velmi vyplat\u00ed, tak\u017ee z\u00e1jem ur\u010dit\u011b je.<\/p>\n\n\n\n

Report a Strategii jsme zpracov\u00e1vali nap\u0159\u00edklad v Biopek\u00e1rn\u011b Zemance, kde d\u011blaj\u00ed s cirkularitou \u00fa\u017easn\u00e9 v\u011bci.<\/p>\n\n\n\n

Maj\u00ed spole\u010dnosti v\u011bt\u0161\u00ed chu\u0165 recyklovat odpad, nap\u0159\u00edklad ve stavebnictv\u00ed?<\/h2>\n\n\n\n

Pokud se to vyplat\u00ed ekonomicky, tak r\u00e1d recykluje ka\u017ed\u00fd. Ve stavebnictv\u00ed je pr\u016fkopn\u00edkem v tomto ohledu Skanska, kter\u00e1 pou\u017e\u00edv\u00e1 recyklovan\u00fd beton<\/strong>.<\/p>\n\n\n\n

P\u0159ek\u00e1\u017ekou pro recyklaci je u n\u00e1s velmi n\u00edzk\u00fd poplatek za skl\u00e1dkov\u00e1n\u00ed<\/strong>, kter\u00fd neodpov\u00edd\u00e1 negativn\u00edm dopad\u016fm, kter\u00e9 skl\u00e1dky maj\u00ed. Firm\u011b tak hroz\u00ed, \u017ee na recyklaci prod\u011bl\u00e1<\/strong>, co\u017e sni\u017euje jej\u00ed konkurenceschopnost oproti t\u011bm, kte\u0159\u00ed odpad skl\u00e1dkuj\u00ed.<\/p>\n\n\n\n

Jak doporu\u010dujete firm\u00e1m, aby nakl\u00e1daly s textiln\u00edm odpadem?<\/h2>\n\n\n\n

Firma si mus\u00ed p\u0159edev\u0161\u00edm vyjasnit, co jsou ta nejpal\u010div\u011bj\u0161\u00ed t\u00e9mata<\/strong>, kter\u00e1 m\u016f\u017ee nejv\u00edce ovlivnit. \u010casto to b\u00fdv\u00e1 zm\u011bna klimatu (sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy), biodiverzita, rovnost mu\u017e\u016f a \u017een nebo jin\u00e9 soci\u00e1ln\u00ed probl\u00e9my.<\/p>\n\n\n\n

Pokud firma pracuje s velk\u00fdm mno\u017estv\u00edm textilu<\/strong>, tak se z toho samoz\u0159ejm\u011b st\u00e1v\u00e1 i \u00fast\u0159edn\u00ed t\u00e9ma jej\u00ed udr\u017eitelnosti. Textiln\u00ed odpad<\/a> se recykluje velmi \u0161patn\u011b. Sp\u00ed\u0161 ne\u017e odpad na konci procesu je proto nutn\u00e9 \u0159e\u0161it vstupn\u00ed materi\u00e1ly na za\u010d\u00e1tku. Pou\u017e\u00edvan\u00fd textil by m\u011bl b\u00fdt v\u017edy pouze z jednoho typu materi\u00e1lu (nap\u0159. bavlna, len nebo PE). Potom je mnohem snaz\u0161\u00ed ho recyklovat.<\/p>\n\n\n\n

Jak moc velk\u00e9 t\u00e9ma je ve firm\u00e1ch Zelen\u00e1 dohoda pro Evropu (Green Deal)?<\/h2>\n\n\n\n

Zelen\u00e1 dohoda je politika<\/strong> zast\u0159e\u0161uj\u00edc\u00ed mnoho r\u016fzn\u00fdch strategi\u00ed z oblasti zem\u011bd\u011blstv\u00ed, zne\u010di\u0161t\u011bn\u00ed, cirkularity nebo udr\u017eiteln\u00fdch financ\u00ed.<\/p>\n\n\n\n

Z\u00e1jem investor\u016f a bank o udr\u017eiteln\u00e9 finance jsem popsal v\u00fd\u0161e. Ten ve firm\u00e1ch rezonuje velmi. U ostatn\u00edch odv\u011btv\u00ed se zat\u00edm sp\u00ed\u0161e vy\u010dk\u00e1v\u00e1 na konkr\u00e9tn\u00ed opat\u0159en\u00ed, aby bylo mo\u017en\u00e9 odhadnout, co to pro firmy m\u016f\u017ee re\u00e1ln\u011b znamenat.<\/p>\n\n\n\n

Pro firmy ale Zelen\u00e1 dohoda p\u0159edstavuje p\u0159edev\u0161\u00edm p\u0159\u00edle\u017eitost<\/strong>. Postupn\u011b se m\u011bn\u00ed ekonomika. Za\u010d\u00ednaj\u00ed b\u00fdt d\u016fle\u017eit\u00e9 jin\u00e9 aspekty a obory. A to je p\u0159\u00edle\u017eitost, jak p\u0159edehnat konkurenci a st\u00e1t se \u00fasp\u011b\u0161nou firmou a je\u0161t\u011b p\u0159isp\u011bt k udr\u017eitelnosti. Velmi hezky o tom mluv\u00ed Ladislav Miko<\/a>.<\/p>\n\n\n\n

Jak\u00fd je V\u00e1\u0161 osobn\u00ed vztah k p\u0159\u00edrod\u011b? Jak v n\u00ed nejrad\u011bji tr\u00e1v\u00edte \u010das?<\/h2>\n\n\n\n

Od mala m\u011b p\u0159\u00edroda fascinovala. To m\u011b dodnes neopustilo a u\u017e se to asi ani nestane :-). Postupn\u011b jsem za\u010dal vn\u00edmat r\u016fzn\u00e9 environment\u00e1ln\u00ed probl\u00e9my<\/strong>, a tak jsem se rozhodl studovat soci\u00e1ln\u00ed ekologii, abych se o tom dozv\u011bd\u011bl v\u00edc. M\u016fj otec je podnikatel, a tak jsem si za\u010dal l\u00e1mat hlavu nad t\u00edm, jak tyto dva sv\u011bty lze propojit v souladu.<\/p>\n\n\n\n

Za\u010dal jsem se na vztah firem a p\u0159\u00edrody<\/strong> specializovat a stalo se to mou v\u00e1\u0161n\u00ed. Bohu\u017eel dnes pracuji v\u00edc u po\u010d\u00edta\u010de ne\u017e venku. Proto r\u00e1d v p\u0159\u00edrod\u011b tr\u00e1v\u00edm voln\u00fd \u010das, a\u0165 u\u017e jsou to zimn\u00ed a vodn\u00ed sporty, v\u00edcedenn\u00ed p\u0159echody hor nebo v\u00fdlety se psem.<\/p>\n\n\n\n

Stejn\u011b nastaven\u00fdm du\u0161\u00edm doporu\u010duji knihu Tajn\u00fd \u017eivot strom\u016f od Petera Wohllebena. Po jej\u00edm p\u0159e\u010dten\u00ed se i b\u011b\u017en\u00e9 v\u00fdlety do p\u0159\u00edrody stanou dobrodru\u017estv\u00edm :-).<\/p>\n\n\n\n

Budu r\u00e1d, kdy\u017e m\u011b budete kontaktovat na LinkedInu https:\/\/www.linkedin.com\/in\/danheuerfv\/<\/a> nebo emailu: dan@fairventure.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mgr. Dan Heuer pracuje ve spole\u010dnosti Fair Venture jako specialista na firemn\u00ed udr\u017eitelnost, strategie a nefinan\u010dn\u00ed reporting. B\u011bhem studia udr\u017eitelnosti a soci\u00e1ln\u00ed ekologie se zam\u011b\u0159il…<\/p>\n","protected":false},"author":14,"featured_media":17824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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