{"id":17760,"date":"2020-05-23T17:01:00","date_gmt":"2020-05-23T16:01:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17760"},"modified":"2025-05-26T14:26:07","modified_gmt":"2025-05-26T13:26:07","slug":"ciste-toalety-ovlivnuji-vyber-obchodniho-centra","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/ciste-toalety-ovlivnuji-vyber-obchodniho-centra\/","title":{"rendered":"\u010cist\u00e9 toalety ovliv\u0148uj\u00ed v\u00fdb\u011br obchodn\u00edho centra"},"content":{"rendered":"\n<p><strong>Podle nov\u00e9 studie by a\u017e 66 % z\u00e1kazn\u00edk\u016f doporu\u010dilo n\u00e1kupn\u00ed centrum na z\u00e1klad\u011b \u010distoty soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed. \u017deny si pamatuj\u00ed \u010dist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed \u010dast\u011bji ne\u017e mu\u017ei.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nov\u00e1 studie: \u010distota soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed ovliv\u0148uje v\u00fdb\u011br obchodn\u00edho centra<\/strong><\/h2>\n\n\n\n<p>Pr\u016fzkum proveden\u00fd v n\u00e1kupn\u00edm centru Jumbo ve Finsku v l\u00e9t\u011b 2015 uk\u00e1zal, \u017ee \u010dist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed ovliv\u0148uj\u00ed v\u00fdb\u011br obchodn\u00edho centra; uvedla to t\u00e9m\u011b\u0159 t\u0159etina (30 %) respondent\u016f. Studie tak\u00e9 uk\u00e1zala, \u017ee a\u017e 66 % z\u00e1kazn\u00edk\u016f by doporu\u010dilo n\u00e1kupn\u00ed centrum na z\u00e1klad\u011b \u010distoty soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Studie byla provedena jako dotazn\u00edkov\u00e9 \u0161et\u0159en\u00ed mezi z\u00e1kazn\u00edky, kte\u0159\u00ed vyu\u017e\u00edvali toalety v n\u00e1kupn\u00edm centru Jumbo. \u010cistota a pohodl\u00ed toalet se b\u011bhem \u010dty\u0159f\u00e1zov\u00e9ho pr\u016fzkumu postupn\u011b zlep\u0161ovaly. Studie, kterou provedla agentura Ediste Oy, m\u011bla celkem 455 respondent\u016f.<\/p>\n\n\n\n<p>\u201eCht\u011bli jsme zjistit, zda \u010distota toalet zlep\u0161uje celkovou spokojenost z\u00e1kazn\u00edk\u016f a zvy\u0161uje po\u010det doporu\u010den\u00ed. Studie uk\u00e1zala, \u017ee na \u010distot\u011b z\u00e1le\u017e\u00ed; v pr\u016fb\u011bhu studie se ochota z\u00e1kazn\u00edk\u016f doporu\u010dit n\u00e1kupn\u00ed centrum na z\u00e1klad\u011b \u010distoty soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed zv\u00fd\u0161ila o 21 %,\u201c \u0159\u00edk\u00e1 Jasu Jaranka z Lindstr\u00f6m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u010cist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed ovliv\u0148uj\u00ed image cel\u00e9ho n\u00e1kupn\u00edho centra<\/strong><\/h2>\n\n\n\n<p>T\u00e9m\u011b\u0159 polovina respondent\u016f (42 %) uvedla, \u017ee celkov\u00e1 \u010distota obchodn\u00edho centra se po \u00faprav\u011b soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed zlep\u0161ila. \u201eBylo velmi zaj\u00edmav\u00e9 zjistit, jak neuv\u011b\u0159iteln\u011b siln\u00fd vliv maj\u00ed \u010dist\u00e9 a uklizen\u00e9 toalety na image cel\u00e9ho n\u00e1kupn\u00edho centra, a jak ovliv\u0148uj\u00ed, jak se z\u00e1kazn\u00edci v na\u0161em n\u00e1kupn\u00edm centru c\u00edt\u00ed,\u201c \u0159\u00edk\u00e1 Olli Lehtoaro, \u0159editel obchodn\u00edho centra Jumbo.<\/p>\n\n\n\n<p>\u201eJumbo m\u00e1 p\u0159ibli\u017en\u011b 28 500 n\u00e1v\u0161t\u011bvn\u00edk\u016f denn\u011b. Pokud by i zlomek z nich u n\u00e1s z\u016fstal nakupovat d\u00e9le, bylo by to skv\u011bl\u00e9. Spokojen\u00ed z\u00e1kazn\u00edci \u010dasto tak\u00e9 nakupuj\u00ed v\u00edce,\u201c dod\u00e1v\u00e1 Olli Lehtoaro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u017deny si \u010dast\u011bji pamatuj\u00ed \u010dist\u00e9 toalety ne\u017e mu\u017ei<\/strong><\/h2>\n\n\n\n<p>Studie uk\u00e1zala, \u017ee \u017eeny jsou ke stavu toalet kriti\u010dt\u011bj\u0161\u00ed ne\u017e mu\u017ei a \u010dast\u011bji si pamatuj\u00ed \u010dist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed. T\u00e9m\u011b\u0159 polovina (46 %) \u017een uvedla, \u017ee na\u0161la prostor pro zlep\u0161en\u00ed \u010distoty toalet, a jedna ze \u010dty\u0159 (25 %) uvedla, \u017ee si pamatuje \u010dist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed. Na druh\u00e9 stran\u011b, pouze 19 % mu\u017e\u016f na\u0161lo prostor pro zlep\u0161en\u00ed \u010distoty a 17 % uvedlo, \u017ee si pamatuj\u00ed \u010dist\u00e9 toalety.<\/p>\n\n\n\n<p>\u017deny si \u010dasto pot\u0159ebuj\u00ed polo\u017eit kabelku vedle umyvadla, zat\u00edmco si nap\u0159\u00edklad <a href=\"https:\/\/old.lindstromgroup.com\/cz\/article\/pet-mytu-o-myti-rukou\/\">myj\u00ed ruce<\/a>. \u201ePokud je povrch zne\u010di\u0161t\u011bn\u00fd nebo mokr\u00fd, budou si to pamatovat,\u201c \u0159\u00edk\u00e1 Jaranka.<\/p>\n\n\n\n<p>V\u00edce ne\u017e polovina (59 %) respondent\u016f uvedla textiln\u00ed ru\u010dn\u00edk jako up\u0159ednost\u0148ovanou mo\u017enost pro osu\u0161en\u00ed rukou, 38 % preferovalo pap\u00edrov\u00e9 ut\u011brky a 17 % by up\u0159ednostnilo vysou\u0161e\u010d rukou. \u201eRuce si s textiln\u00edm ru\u010dn\u00edkem osu\u0161\u00edte snadno. Studie nav\u00edc ukazuj\u00ed, \u017ee se jedn\u00e1 o hygienickou alternativu, kter\u00e1 neprodukuje \u017e\u00e1dn\u00fd odpad. To jsou pravd\u011bpodobn\u011b n\u011bkter\u00e9 z d\u016fvod\u016f, pro\u010d jsou ru\u010dn\u00edky tak popul\u00e1rn\u00ed,\u201c \u0159\u00edk\u00e1 Jaranka.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>I \u00faklidov\u00fd person\u00e1l mus\u00ed p\u016fsobit upraven\u011b<\/strong><\/h2>\n\n\n\n<p>Celkov\u00fd dojem z n\u00e1kupn\u00edho centra dotv\u00e1\u0159\u00ed i upraven\u00fd person\u00e1l v \u010dist\u00e9m a reprezentativn\u00edm od\u011bvu. Nezapom\u00ednejte proto na uniformy ostrahy \u010di \u00faklidov\u00e9ho person\u00e1lu.\u00a0<a href=\"https:\/\/old.lindstromgroup.com\/cz\/services-different-industries\/pro-uklid-a-udrzbu-budov\/\">Pracovn\u00ed od\u011bvy od Lindstr\u00f6m<\/a> spl\u0148uj\u00ed nejvy\u0161\u0161\u00ed n\u00e1roky na pohodl\u00ed a bezpe\u010d\u00ed zam\u011bstnanc\u016f, ale i na jejich reprezentativn\u00ed vzhled. D\u00edky slu\u017eb\u011b pron\u00e1jmu t\u011bchto od\u011bv\u016f m\u00e1te nav\u00edc jistotu, \u017ee v\u0161ichni zam\u011bstnanci budou m\u00edt v\u017edy k dispozici dostatek \u010dist\u00e9ho oble\u010den\u00ed a textiln\u00edch dopl\u0148k\u016f.<\/p>\n\n\n\n<p><em>Zdroj:&nbsp;https:\/\/old.lindstromgroup.com\/services\/hygiene-products\/facts-about-washroom\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podle nov\u00e9 studie by a\u017e 66 % z\u00e1kazn\u00edk\u016f doporu\u010dilo n\u00e1kupn\u00ed centrum na z\u00e1klad\u011b \u010distoty soci\u00e1ln\u00edch za\u0159\u00edzen\u00ed. \u017deny si pamatuj\u00ed \u010dist\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed \u010dast\u011bji ne\u017e mu\u017ei.&nbsp;&nbsp;&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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