{"id":17740,"date":"2019-12-16T14:54:00","date_gmt":"2019-12-16T13:54:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17740"},"modified":"2025-05-26T14:28:33","modified_gmt":"2025-05-26T13:28:33","slug":"firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni\/","title":{"rendered":"Firemn\u00ed image prod\u00e1v\u00e1. Bu\u010fte pro z\u00e1kazn\u00edky nezapomenuteln\u00ed"},"content":{"rendered":"\n

Dva mili\u00f3ny podnikatel\u016f, t\u00e9m\u011b\u0159 t\u0159i mili\u00f3ny \u017eivnostn\u00edk\u016f. V tak vysok\u00e9 konkurenci mus\u00ed ka\u017ed\u00e1 \u010desk\u00e1 firma obst\u00e1t, pokud chce usp\u011bt. Dobr\u00fd produkt nebo slu\u017eba ji\u017e nesta\u010d\u00ed, rozhodov\u00e1n\u00ed klient\u016f ovliv\u0148uje tak\u00e9 styl va\u0161\u00ed prezentace neboli firemn\u00ed image. Jak se z\u00e1kazn\u00edk\u016fm zar\u00fdt do pam\u011bti?<\/b><\/p>\n\n\n\n

Firemn\u00ed identita mus\u00ed b\u00fdt jasn\u00e1 a promy\u0161len\u00e1<\/b><\/h2>\n\n\n\n

Corporate identity \u010dili firemn\u00ed identita je jedn\u00edm ze z\u00e1kladn\u00edch pil\u00ed\u0159\u016f marketingov\u00e9 komunikace. Jej\u00ed budov\u00e1n\u00ed vy\u017eaduje trp\u011blivost, vytrvalost a neust\u00e1lou p\u00e9\u010di. Kvalitn\u00ed firemn\u00ed identita by m\u011bla odr\u00e1\u017eet <\/span>va\u0161e zku\u0161enosti a znalosti v oboru<\/b>, <\/span>hodnoty<\/b>, <\/span>va\u0161i odli\u0161nost od konkurence<\/b> a m\u011bla by b\u00fdt <\/span>p\u0159izp\u016fsobena va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b<\/b>.<\/span><\/p>\n\n\n\n

Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci by zkr\u00e1tka <\/span>m\u011bli v\u011bd\u011bt, pro\u010d a jak byznys d\u011bl\u00e1te<\/b>. Ostatn\u011b i vy. Nepou\u0161t\u011bjte se v\u0161ak do \u017e\u00e1dn\u00fdch slo\u017eit\u00fdch a pr\u00e1zdn\u00fdch fr\u00e1z\u00ed, ani do nekone\u010dn\u00e9ho v\u00fd\u010dtu superlativ\u016f. Dr\u017ete se faktick\u00fdch informac\u00ed a postavte podnik\u00e1n\u00ed na hlub\u0161\u00ed my\u0161lence.<\/span><\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Vstupn\u00ed roho\u017ee na m\u00edru<\/strong><\/h2>\n\n\n\n

Vyu\u017eije n\u00e1\u0161 e-shop a objednejte si vstupn\u00ed roho\u017e<\/strong> se servisn\u00ed slu\u017ebou<\/strong> jej\u00edho pran\u00ed a \u010dist\u011bn\u00ed je\u0161t\u011b dnes<\/strong>!<\/p>\n\n\n\n

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Objednat vstupn\u00ed roho\u017e se servisn\u00ed slu\u017ebou <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Nikdy nepodce\u0148ujte prvn\u00ed dojem<\/b><\/h2>\n\n\n\n

D\u016fle\u017eitou sou\u010d\u00e1st\u00ed firemn\u00ed identity je <\/span>firemn\u00ed design, tedy jednotn\u00fd vizu\u00e1ln\u00ed styl spole\u010dnosti<\/b>. Co si pod t\u00edm p\u0159edstavit? Prakticky cokoliv, co souvis\u00ed s vizu\u00e1ln\u00ed komunikac\u00ed firmy s okol\u00edm, a\u0165 u\u017e se jedn\u00e1 o logo, vizitky, webov\u00e9 str\u00e1nky, reklamn\u00ed p\u0159edm\u011bty, nebo tak\u00e9<\/span> jednotn\u00e9 pracovn\u00ed od\u011bvy<\/span><\/a>. Dle pr\u016fzkumu magaz\u00ednu Progressive Grocer a\u017e 91 % nakupuj\u00edc\u00edch si vyb\u00edr\u00e1 obchod podle jeho vzhledu.<\/span><\/p>\n\n\n\n

Firemn\u00ed design <\/span>ovliv\u0148uje prvn\u00ed dojem z\u00e1kazn\u00edka<\/b> a <\/span>posiluje zapamatovatelnost va\u0161\u00ed zna\u010dky<\/b>. M\u011bli byste se proto sna\u017eit, aby byl v\u0161ude <\/span>jednotn\u00fd a snadno rozeznateln\u00fd<\/b>, aby si jej klient dok\u00e1zal jednodu\u0161e spojit s va\u0161\u00ed firmou. Nemus\u00edte nutn\u011b utr\u00e1cet statis\u00edce, obvykle sta\u010d\u00ed vsadit na ty nejd\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1sti firemn\u00ed identity \u2013 jasn\u00e9 logo, p\u0159ehledn\u00e9 internetov\u00e9 str\u00e1nky a vizitky a zapamatovateln\u00e9 ozna\u010den\u00ed kancel\u00e1\u0159e, prodejny \u010di showroomu.<\/span><\/p>\n\n\n\n

Pokud za v\u00e1mi <\/span>klienti n\u011bkam doch\u00e1z\u00ed, sna\u017ete se p\u0159izp\u016fsobit dan\u00e9 prostory tak, aby p\u0159i odchodu m\u011bli zaryt\u00e9 do pam\u011bti, kde byli a co zde popt\u00e1vali<\/b>. Tyto mal\u00e9 n\u00e1pov\u011bdy, kter\u00e9 logicky rozm\u00edst\u00edte v m\u00edstnostech, v\u00e1m mohou pomoci k tomu, aby si v\u00e1s klienti zapamatovali a up\u0159ednost\u0148ovali. Praktickou a efektivn\u00ed volbou jsou v tomto p\u0159\u00edpad\u011b nap\u0159\u00edklad \u010dist\u00edc\u00ed roho\u017ee s logem.<\/span><\/p>\n\n\n\n

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Kancel\u00e1\u0159e, prodejny \u010di showroomy p\u0159izp\u016fsobujte tomu, abyste se klientovi vryli do pam\u011bti.<\/em><\/figcaption><\/figure>\n\n\n\n

Pron\u00e1jem reklamn\u00edch roho\u017e\u00ed se vyplat\u00ed<\/b><\/h2>\n\n\n\n

Vstupn\u00ed roho\u017ee a \u010dist\u00edc\u00ed z\u00f3ny nejsou nijak neobvyklou sou\u010d\u00e1st\u00ed prostoru. Jejich prim\u00e1rn\u00edm \u00fa\u010delem je udr\u017eet po\u0159\u00e1dek a \u010distotu, a\u0165 u\u017e po\u010das\u00ed venku vypad\u00e1 jakkoliv. A pr\u00e1v\u011b proto, \u017ee jejich po\u0159\u00edzen\u00ed je samoz\u0159ejm\u00e9 a <\/span>s investic\u00ed do nich se stejn\u011b po\u010d\u00edt\u00e1, jsou ide\u00e1ln\u00ed pro pos\u00edlen\u00ed firemn\u00ed identity<\/b>.<\/span><\/p>\n\n\n\n

Na<\/span> designov\u00e9 roho\u017ee Lindstr\u00f6m<\/span><\/a> m\u016f\u017eete um\u00edstit sv\u00e9 logo, grafick\u00e9 prvky spole\u010dnosti, p\u0159\u00edpadn\u011b i slogan, \u010d\u00edm\u017e jednodu\u0161e skloub\u00edte p\u0159\u00edjemn\u00e9 s u\u017eite\u010dn\u00fdm \u2013 prostory budou chr\u00e1n\u011bny p\u0159ed n\u00e1nosem ne\u010distot, z\u00e1rove\u0148 pos\u00edl\u00edte zapamatovatelnost va\u0161\u00ed zna\u010dky. D\u00edky kvalitn\u00ed spodn\u00ed gumov\u00e9 \u010d\u00e1sti roho\u017ee neklou\u017eou, a naopak zaji\u0161\u0165uj\u00ed protiskluzovou ochranu p\u0159i de\u0161ti, co\u017e jist\u011b ocen\u00edte, jeliko\u017e n\u00e1klad na od\u0161kodn\u00e9 a l\u00e9\u010dbu z d\u016fvodu uklouznut\u00ed a upadnut\u00ed m\u016f\u017eou dosahovat a\u017e 400 000 K\u010d.<\/span><\/p>\n\n\n\n

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Firemn\u00ed roho\u017ee v\u00e1m pomohou pos\u00edlit zapamatovatelnost zna\u010dky, z\u00e1rove\u0148 ochr\u00e1n\u00ed prostory p\u0159ed ne\u010distotami<\/em><\/figcaption><\/figure>\n\n\n\n

Za velkou v\u00fdhodu se d\u00e1 pova\u017eovat <\/span>p\u0159izp\u016fsoben\u00ed roho\u017ee na m\u00edru prostoru<\/b>, m\u016f\u017eete si tak b\u00fdt jist\u00ed, \u017ee \u010dist\u00edc\u00ed z\u00f3na bude dostate\u010dn\u00e1 a \u017ee nebude v\u00e1m \u010di klient\u016fm nikde p\u0159ek\u00e1\u017eet. Vyb\u00edrat m\u016f\u017eete nejen z obd\u00e9ln\u00edkov\u00fdch tvar\u016f, ale tak\u00e9 z kulat\u00fdch, \u0161estihrann\u00fdch \u010di ov\u00e1ln\u00fdch.<\/span><\/p>\n\n\n\n

Nechcete investovat do n\u00e1kupu drah\u00fdch \u010dist\u00edc\u00edch roho\u017e\u00ed? Ob\u00e1v\u00e1te se slo\u017eit\u00e9 \u00fadr\u017eby? Pak si <\/span>reklamn\u00ed roho\u017e pronajm\u011bte<\/b>. P\u0159i pron\u00e1jmu vstupn\u00ed roho\u017ee <\/span>zajist\u00edme pro v\u00e1s jej\u00ed po\u0159\u00edzen\u00ed i pravidelnou \u010dist\u00edc\u00ed slu\u017ebu<\/b>. Pou\u017e\u00edv\u00e1me pr\u016fmyslov\u00e9 pran\u00ed, kter\u00e9 je <\/span>\u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed<\/b>, ne\u010distoty ekologicky likvidujeme. Budete se tak moct v\u017edy spolehnout na to, \u017ee roho\u017ee jsou \u010dist\u00e9 a pln\u011b funk\u010dn\u00ed.<\/span><\/p>\n\n\n\n

Toto <\/span>cenov\u011b efektivn\u00ed \u0159e\u0161en\u00ed<\/b> v\u00e1m u\u0161et\u0159\u00ed mnoho starost\u00ed i financ\u00ed. Uv\u00e1d\u00ed se, \u017ee a\u017e 90 % n\u00e1klad\u016f na \u00fadr\u017ebu tvo\u0159\u00ed n\u00e1klady na pr\u00e1ci, p\u0159i\u010dem\u017e \u00fadr\u017eba podlah zab\u00edr\u00e1 p\u0159ibli\u017en\u011b 40 % \u010dasu na celkovou \u00fadr\u017ebu budov. Kvalitn\u00ed roho\u017e v\u00e1m tak dok\u00e1\u017ee u\u0161et\u0159it n\u00e1klady na cca 200 pracovn\u00edch hodin ro\u010dn\u011b.<\/span><\/p>\n\n\n\n

Vyzkou\u0161ejte bezplatn\u00fd test<\/b><\/h2>\n\n\n\n

Pron\u00e1jem reklamn\u00ed roho\u017ee si m\u016f\u017eete samoz\u0159ejm\u011b nejd\u0159\u00edve vyzkou\u0161et, a to skrze<\/span> bezplatn\u00fd t\u00fddenn\u00ed test<\/span><\/a>. Doporu\u010d\u00edme v\u00e1m nejvhodn\u011bj\u0161\u00ed velikost a tvar roho\u017ee a frekvenci jej\u00ed v\u00fdm\u011bny dle vyt\u00ed\u017eenosti prostoru.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dva mili\u00f3ny podnikatel\u016f, t\u00e9m\u011b\u0159 t\u0159i mili\u00f3ny \u017eivnostn\u00edk\u016f. V tak vysok\u00e9 konkurenci mus\u00ed ka\u017ed\u00e1 \u010desk\u00e1 firma obst\u00e1t, pokud chce usp\u011bt. Dobr\u00fd produkt nebo slu\u017eba ji\u017e nesta\u010d\u00ed,…<\/p>\n","protected":false},"author":14,"featured_media":17743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[46],"coauthors":[20],"class_list":["post-17740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-cisticirohoze"],"acf":[],"yoast_head":"\nFiremn\u00ed image prod\u00e1v\u00e1. Bu\u010fte pro z\u00e1kazn\u00edky nezapomenuteln\u00ed - Lindstr\u00f6m Czech<\/title>\n<meta name=\"description\" content=\"Dva mili\u00f3ny podnikatel\u016f, t\u00e9m\u011b\u0159 t\u0159i mili\u00f3ny \u017eivnostn\u00edk\u016f. V tak vysok\u00e9 konkurenci mus\u00ed ka\u017ed\u00e1 \u010desk\u00e1 firma obst\u00e1t, pokud chce usp\u011bt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firemn\u00ed image prod\u00e1v\u00e1. Bu\u010fte pro z\u00e1kazn\u00edky nezapomenuteln\u00ed - Lindstr\u00f6m Czech\" \/>\n<meta property=\"og:description\" content=\"Dva mili\u00f3ny podnikatel\u016f, t\u00e9m\u011b\u0159 t\u0159i mili\u00f3ny \u017eivnostn\u00edk\u016f. V tak vysok\u00e9 konkurenci mus\u00ed ka\u017ed\u00e1 \u010desk\u00e1 firma obst\u00e1t, pokud chce usp\u011bt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/cz\/article\/firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Czech\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T13:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T13:28:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/25\/2024\/04\/lindstrom-firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni-042024-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/firemni-image-prodava-budte-pro-zakazniky-nezapomenutelni\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Firemn\u00ed image prod\u00e1v\u00e1. 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