{"id":17725,"date":"2019-04-30T14:07:00","date_gmt":"2019-04-30T13:07:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17725"},"modified":"2024-12-09T14:13:51","modified_gmt":"2024-12-09T13:13:51","slug":"ve-finsku-predstavujeme-vratne-nakupni-tasky-dalsi-z-nasich-kroku-k-trvale-udrzitelnosti","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/ve-finsku-predstavujeme-vratne-nakupni-tasky-dalsi-z-nasich-kroku-k-trvale-udrzitelnosti\/","title":{"rendered":"Ve Finsku p\u0159edstavujeme vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky &#8211; dal\u0161\u00ed z na\u0161ich krok\u016f k trval\u00e9 udr\u017eitelnosti!"},"content":{"rendered":"\n<p>Ve Finsku jsme testovali koncept <strong>opakovan\u011b pou\u017eiteln\u00fdch n\u00e1kupn\u00edch ta\u0161ek<\/strong> jako sou\u010d\u00e1st na\u0161eho z\u00e1vazku k udr\u017eitelnosti. Tento projekt byl navr\u017een tak, aby prok\u00e1zal, jak Lindstr\u00f6m dok\u00e1\u017ee vyvinout a p\u0159izp\u016fsobit \u0159e\u0161en\u00ed na m\u00edru pro specifick\u00e9 pot\u0159eby na\u0161ich z\u00e1kazn\u00edk\u016f. Slu\u017eba je moment\u00e1ln\u011b dostupn\u00e1 pouze ve Finsku.<\/p>\n\n\n\n<p>V roce 2018 se <strong>plastov\u00fd odpad<\/strong> dostal na tituln\u00ed str\u00e1nky nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch m\u00e9di\u00ed. My jsme se tohoto probl\u00e9mu chopili a vyvinuli koncept <strong>opakovan\u011b pou\u017eiteln\u00e9 n\u00e1kupn\u00ed ta\u0161ky<\/strong>, kter\u00e1 m\u00e1 p\u0159isp\u011bt k \u0159e\u0161en\u00ed t\u00e9to v\u00fdzvy. Na\u0161e 170let\u00e1 historie dokazuje, jak d\u016fle\u017eit\u00e1 je komunikace a skute\u010dn\u00e9 partnerstv\u00ed, a rozhovory s na\u0161imi z\u00e1kazn\u00edky n\u00e1m pom\u00e1haj\u00ed nach\u00e1zet inovativn\u00ed \u0159e\u0161en\u00ed a zvy\u0161ovat la\u0165ku udr\u017eitelnosti. A pr\u00e1v\u011b na tom n\u00e1m opravdu z\u00e1le\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje n\u00e1\u0161 inovativn\u00ed syst\u00e9m vratn\u00fdch ta\u0161ek?<\/h2>\n\n\n\n<p><strong>Vratnou n\u00e1kupn\u00ed ta\u0161ku lze pou\u017e\u00edvat a pr\u00e1t opakovan\u011b a jej\u00ed o\u010dek\u00e1van\u00e1 \u017eivotnost je minim\u00e1ln\u011b 4 roky. <\/strong>V pr\u016fb\u011bhu t\u00e9to doby jeden spot\u0159ebitel, kter\u00fd t\u0159eba pou\u017eije jen 2 plastov\u00e9 ta\u0161ky t\u00fddn\u011b, spot\u0159ebuje ale<strong> 416 plastov\u00fdch ta\u0161ek<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1kladn\u00ed my\u0161lenka t\u00e9to inovace je jednoduch\u00e1<\/h2>\n\n\n\n<p>Vratnou n\u00e1kupn\u00ed ta\u0161ku si m\u016f\u017ee z\u00e1kazn\u00edk zakoupit u pokladny po <strong>zaplacen\u00ed n\u00edzk\u00e9 z\u00e1lohy<\/strong>. Pokud se ta\u0161ka u\u0161pin\u00ed nebo po\u0161kod\u00ed, z\u00e1kazn\u00edk ji m\u016f\u017ee <strong>odn\u00e9st zp\u011bt do obchodu a z\u00e1loha mu bude vr\u00e1cena<\/strong>. Na\u0161e spole\u010dnost Lindstr\u00f6m pot\u00e9 zajist\u00ed vypr\u00e1n\u00ed a opravu ta\u0161ky a odveze ji zp\u011bt do obchodu, aby byla<strong> k dispozici dal\u0161\u00edmu z\u00e1kazn\u00edkovi<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vratn\u00e9 ta\u0161ky z vysoce odoln\u00fdch materi\u00e1l\u016f<\/h2>\n\n\n\n<p>Aby vydr\u017eely mnoho n\u00e1kup\u016f a prac\u00edch cykl\u016f jsou vratn\u00e9 ta\u0161ky vyroben\u00e9 ze stejn\u00e9ho textiln\u00edho materi\u00e1lu, kter\u00fd pou\u017e\u00edv\u00e1me pro v\u00fdrobu<a href=\"https:\/\/lindstromgroup.com\/cz\/services-different-industries\/\"> pracovn\u00edch od\u011bv\u016f<\/a>. Jsou tedy v\u00fdjime\u010dn\u011b odoln\u00e9. Pr\u016fm\u011brn\u00fd \u017eivotn\u00ed cyklus na\u0161ich v\u00fdrobk\u016f trv\u00e1 t\u0159i roky, ale v p\u0159\u00edpad\u011b n\u00e1kupn\u00edch ta\u0161ek m\u016f\u017ee textiln\u00ed materi\u00e1l vydr\u017eet je\u0161t\u011b d\u00e9le. Po uplynut\u00ed t\u00e9to doby lze ta\u0161ky bez probl\u00e9m\u016f <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzatelnost\/\">recyklovat<\/a>. A my st\u00e1le hled\u00e1me nov\u00e9 cesty a mo\u017enosti recyklace na\u0161ich textiln\u00edch materi\u00e1l\u016f, kter\u00e9 ji\u017e doslou\u017eily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00e9\u017e by se k n\u00e1m p\u0159idal cel\u00fd sv\u011bt<\/h2>\n\n\n\n<p><strong>A te\u010f si p\u0159edstavte, co bychom mohli ud\u011blat pro planetu, pokud by se v\u00edce spole\u010dnost\u00ed a z\u00e1kazn\u00edk\u016f rozhodlo p\u0159ipojit se k n\u00e1m a ud\u011blat dal\u0161\u00ed krok sm\u011brem k udr\u017eitelnosti. <\/strong>R\u00e1di v\u00e1m proto p\u0159edstav\u00edme na\u0161e prvn\u00ed klienty ve Finsku, kte\u0159\u00ed se rozhodli do toho s n\u00e1mi j\u00edt a za\u010dali vyu\u017e\u00edvat na\u0161i slu\u017ebu vratn\u00fdch ta\u0161ek. Na n\u00e1\u0161 inovativn\u00ed syst\u00e9m vratn\u00fdch ta\u0161ek p\u0159e\u0161lo ve Finsku ji\u017e n\u011bkolik v\u00fdznamn\u00fdch obchodn\u00edch \u0159et\u011bzc\u016f. Mezi nimi je i K-Supermarket Ratina \u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klienti ve Finsku<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">K-Supermarket Ratina<\/h2>\n\n\n\n<p>Touha vytv\u00e1\u0159et udr\u017eiteln\u00e1 \u0159e\u0161en\u00ed je jedn\u00edm z rostouc\u00edm trend\u016f sv\u011bta spot\u0159ebitel\u016f, proto se K-Supermarket Ratina rozhodl, \u017ee <strong>chce pomoci sv\u00fdm z\u00e1kazn\u00edk\u016fm rozhodovat se podle jejich hodnot<\/strong> &#8211; nyn\u00ed si tedy mohou odn\u00e9st nakoupen\u00e9 potraviny ve vratn\u00e9 a znovu pou\u017eiteln\u00e9 ta\u0161ce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159ej\u00ed si d\u011blat spr\u00e1vn\u00e9 rozhodnut\u00ed, pro planetu i pro z\u00e1kazn\u00edky<\/h3>\n\n\n\n<p>K-Supermarket Ratina je prvn\u00ed obchod ve finsk\u00e9m regionu Tampere, kter\u00fd za\u010d\u00edn\u00e1 pou\u017e\u00edvat vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky. \u201eP\u0159ejeme si nab\u00eddnout na\u0161\u00edm z\u00e1kazn\u00edk\u016fm mo\u017enost odn\u00e9st si nakoupen\u00e9 potraviny dom\u016f s co nejmen\u0161\u00edm vlivem na \u017eivotn\u00ed prost\u0159ed\u00ed. Ta\u0161ky pro n\u00e1s vyr\u00e1b\u00ed a udr\u017euje spole\u010dnost Lindstr\u00f6m,\u201c vysv\u011btluje Marko Laaksonen, prodejce obchodu Ratina.<\/p>\n\n\n\n<p><strong>Krom\u011b vratn\u00fdch ta\u0161ek obchod nab\u00edz\u00ed i jin\u00e1 \u0159e\u0161en\u00ed udr\u017eiteln\u00e9 spot\u0159eby<\/strong>, nap\u0159\u00edklad d\u017eus v z\u00e1lohovan\u00fdch lahv\u00edch nebo ob\u011bdov\u00e9 boxy vyroben\u00e9 z recyklovan\u00fdch materi\u00e1l\u016f. \u201eChceme se st\u00e1t p\u0159\u00edkladem pro ostatn\u00ed a poskytovat \u0161irok\u00fd rozsah \u0159e\u0161en\u00ed udr\u017eiteln\u00e9 spot\u0159eby,\u201c dopl\u0148uje Laaksonen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opakovan\u00e9 pou\u017e\u00edv\u00e1n\u00ed ta\u0161ek \u0161et\u0159\u00ed p\u0159\u00edrodn\u00ed zdroje<\/h3>\n\n\n\n<p>Vratn\u00e9 ta\u0161ky lze z\u00edskat u pokladny za z\u00e1lohu ve v\u00fd\u0161i 6 EUR; z\u00e1kazn\u00edk dostane z\u00e1lohu zp\u011bt, jakmile ji pak vr\u00e1t\u00ed do obchodu. Laaksonen podot\u00fdk\u00e1, \u017ee \u201evratn\u00e1 ta\u0161ka m\u00e1 mnoho skv\u011bl\u00fdch v\u00fdhod. Je bezpe\u010dn\u00e1 a odoln\u00e1 a z\u00e1kazn\u00edk ji m\u016f\u017ee vr\u00e1tit do obchodu kdykoli bude cht\u00edt. Ta\u0161ka tedy neskon\u010d\u00ed v odpadc\u00edch ani nebude nikde le\u017eet jako lapa\u010d prachu.\u201c<\/p>\n\n\n\n<p>Na\u0161e pr\u00e1delny spole\u010dnosti Lindstr\u00f6m pak vyperou a oprav\u00ed vr\u00e1cen\u00e9 ta\u0161ky. N\u00e1sledn\u011b je odvezeme zp\u011bt do obchodu. \u201eRecyklov\u00e1n\u00edm ta\u0161ek vysok\u00e9 kvality od jednoho z\u00e1kazn\u00edka k druh\u00e9mu \u0161et\u0159\u00edme p\u0159\u00edrodn\u00ed zdroje a jedn\u00e1me v souladu se z\u00e1sadami udr\u017eiteln\u00e9ho rozvoje,\u201c \u0159\u00edk\u00e1 Laaksonen. <strong>C\u00edlem je dos\u00e1hnout maxim\u00e1ln\u00ed d\u00e9lky \u017eivotnosti ta\u0161ek a minim\u00e1ln\u00ed uhl\u00edkov\u00e9 stopy.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dohoda, kter\u00e1 vede k lep\u0161\u00edmu \u017eivotn\u00edmu prost\u0159ed\u00ed<\/h3>\n\n\n\n<p>Na po\u010d\u00e1tku roku zavedl K-Supermarket Hertta v Helsink\u00e1ch vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky s c\u00edlem u\u0161et\u0159it a\u017e jeden milion plastov\u00fdch ta\u0161ek ro\u010dn\u011b. Obchody Ratina a Hertta pak uzav\u0159ely dohodu, na jej\u00edm\u017e z\u00e1klad\u011b mohou z\u00e1kazn\u00edci <strong>vr\u00e1tit ta\u0161ky z obou obchod\u016f do kter\u00e9hokoliv z nich<\/strong>.<\/p>\n\n\n\n<p>Vratn\u00e9 ta\u0161ky mohou vyu\u017e\u00edvat z\u00e1kazn\u00edci obchodu ji\u017e od tohoto t\u00fddne. Laaksonen v\u011b\u0159\u00ed, \u017ee z\u00e1kazn\u00edci z\u00e1lohovan\u00e9 ta\u0161ky uv\u00edtaj\u00ed: \u201eJsem si jist, \u017ee pro z\u00e1kazn\u00edky je dobrou zpr\u00e1vou skute\u010dnost, \u017ee i <strong>prodejny jako takov\u00e9 p\u0159ij\u00edmaj\u00ed odpov\u011bdnost za udr\u017eitelnou spot\u0159ebu<\/strong>. Nicm\u00e9n\u011b pouze \u010das n\u00e1m uk\u00e1\u017ee, kolik z nich se rozhodne pou\u017e\u00edvat vratnou ta\u0161ku. V\u011b\u0159\u00edme ale, \u017ee mnoho.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Supermarket Sokos Herkku<\/h2>\n\n\n\n<p>Dal\u0161\u00edm supermarketem ve Finsku, kter\u00fd chce z\u00e1kazn\u00edk\u016fm usnadnit odpov\u011bdn\u00e9 rozhodov\u00e1n\u00ed, je Sokos Herkku. Obchod zav\u00e1d\u00ed vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky, umo\u017e\u0148uj\u00edc\u00ed z\u00e1kazn\u00edk\u016fm odn\u00e9st si dom\u016f zakoupen\u00e9 zbo\u017e\u00ed zp\u016fsobem odpov\u011bdn\u00fdm v\u016f\u010di \u017eivotn\u00edmu prost\u0159ed\u00ed. A i jim se o v\u00fdrobu ta\u0161ek a jejich \u00fadr\u017ebu star\u00e1me my v Lindstr\u00f6m.<\/p>\n\n\n\n<p>Pro Sokos Herkku je usnadn\u011bn\u00ed odpov\u011bdn\u00e9 spot\u0159eby prioritou: \u201e <strong>Odpov\u011bdn\u011b se chceme chovat v\u0161ichni, nem\u00e1me na to v\u0161ak v\u017edy \u010das ani energii.<\/strong> Zaveden\u00ed odpov\u011bdn\u00e9ho p\u0159\u00edstupu by nem\u011blo b\u00fdt p\u0159\u00edli\u0161 slo\u017eit\u00e9\u201c, m\u00edn\u00ed Viivi P\u00e4rssinen, komunika\u010dn\u00ed specialista spole\u010dnosti Pirkanmaan Osuuskauppa.<\/p>\n\n\n\n<p>Sokos Herkku n\u00e1le\u017e\u00ed do S Group, je\u017e se p\u0159ipojila k mezin\u00e1rodn\u00ed aktivit\u011b zam\u011b\u0159en\u00e9 na sn\u00ed\u017een\u00ed pou\u017e\u00edv\u00e1n\u00ed plast\u016f tam, kde to nen\u00ed t\u0159eba, na v\u00fdvoj recyklovateln\u00fdch obal\u016f a zlep\u0161en\u00ed recyklace: \u201eC\u00edlem S Group je nap\u0159\u00edklad to, aby do konce roku 2022 byly v\u0161echny obaly v\u00fdrobk\u016f na\u0161\u00ed zna\u010dky recyklovateln\u00e9. V Sokos se plastov\u00e9 ta\u0161ky prod\u00e1valy za poplatek, co\u017e v\u00fdrazn\u011b sn\u00ed\u017eilo jejich pou\u017e\u00edv\u00e1n\u00ed,\u201c vysv\u011btluje P\u00e4rssinen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky jsou ekologickou volbou<\/h3>\n\n\n\n<p>Vratnou n\u00e1kupn\u00ed ta\u0161ku lze z\u00edskat na pokladn\u011b obchodu za z\u00e1lohu 5 EUR. Cel\u00fd syst\u00e9m je pak stejn\u00fd jako u K-Supermarket Ratina. Proces pravideln\u00e9ho pran\u00ed a \u00fadr\u017eby prob\u00edh\u00e1 tak, aby \u017eivotn\u00ed cyklus ta\u0161ek byl co nejdel\u0161\u00ed a jejich dopad na \u017eivotn\u00ed prost\u0159ed\u00ed co nejni\u017e\u0161\u00ed. \u201eTa\u0161ky jsou nejen \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed, ale k jejich v\u00fdrob\u011b byl tak\u00e9 pou\u017eit odoln\u00fd materi\u00e1l, p\u0159\u00edjemn\u00fd na pou\u017e\u00edv\u00e1n\u00ed\u201c, \u0159\u00edk\u00e1 P\u00e4rssinen.<\/p>\n\n\n\n<p>P\u00e4rssinen se domn\u00edv\u00e1, \u017ee reakce z\u00e1kazn\u00edk\u016f na ta\u0161ky bude kladn\u00e1: \u201eJi\u017e p\u0159ed zaveden\u00edm vratn\u00fdch ta\u0161ek jsme zaznamenali z\u00e1jem z\u00e1kazn\u00edk\u016f. Mnoho lid\u00ed jist\u011b ocen\u00ed mo\u017enost zvolit \u0159e\u0161en\u00ed vratn\u00fdch ta\u0161ek.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Knihkupectv\u00ed Academic Bookstore ve Finsku<\/h2>\n\n\n\n<p>U p\u0159\u00edle\u017eitosti sv\u00fdch 125. narozenin se knihkupectv\u00ed Academic Bookstore ve Finsku pod\u011blilo o speci\u00e1ln\u00ed d\u00e1rek se sv\u00fdmi z\u00e1kazn\u00edky. \u201eV\u0161echno za\u010dalo rozhovorem s jedn\u00edm z na\u0161ich klient\u016f. <strong>Dostali jsme n\u00e1pad nahradit plastov\u00e9 ta\u0161ky vratn\u00fdmi n\u00e1kupn\u00edmi ta\u0161kami<\/strong>,\u201c vysv\u011btluje mana\u017eer prodeje a obchodn\u00edho rozvoje Ilkka Eskola, kter\u00fd realizoval projekt vratn\u00fdch ta\u0161ek s obchodn\u00edm z\u00e1stupkyn\u00ed Johannou Riihim\u00e4ki a na\u0161\u00ed spole\u010dnost\u00ed Lindstr\u00f6m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ta\u0161ka prateln\u00e1, ekologick\u00e1, kr\u00e1sn\u00e1 i chytr\u00e1<\/h3>\n\n\n\n<p>Jako p\u0159idanou hodnotu pro sv\u00e9 z\u00e1kazn\u00edky p\u0159izvalo knihkupectv\u00ed Academic Bookstore finsk\u00e9ho um\u011blce Ville Anderssona ke spolupr\u00e1ci na n\u00e1vrhu ta\u0161ky. M\u016f\u017eeme tedy bez obav prohl\u00e1sit, \u017ee se jedn\u00e1 t\u00e9m\u011b\u0159 o um\u011bleck\u00e9 d\u00edlo. &nbsp;<\/p>\n\n\n\n<p>Ta\u0161ka m\u00e1 nav\u00edc i prvek pro technick\u00e9 nad\u0161ence: ta\u0161ky lze vybavit RFID \u010dipem, d\u00edky kter\u00e9mu v\u00edme, kolik ta\u0161ek z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00ed, jak \u010dasto je pou\u017e\u00edvaj\u00ed a kolikr\u00e1t ta\u0161ka projde b\u011bhem sv\u00e9 \u017eivotnosti prac\u00edm procesem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve Finsku jsme testovali koncept opakovan\u011b pou\u017eiteln\u00fdch n\u00e1kupn\u00edch ta\u0161ek jako sou\u010d\u00e1st na\u0161eho z\u00e1vazku k udr\u017eitelnosti. Tento projekt byl navr\u017een tak, aby prok\u00e1zal, jak Lindstr\u00f6m dok\u00e1\u017ee&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"coauthors":[20],"class_list":["post-17725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky Lindstr\u00f6m. 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