{"id":17689,"date":"2017-03-14T11:07:00","date_gmt":"2017-03-14T10:07:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17689"},"modified":"2024-04-18T11:13:05","modified_gmt":"2024-04-18T10:13:05","slug":"new-brand-lindstrom","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/","title":{"rendered":"Nov\u00e1 zna\u010dka spole\u010dnosti Lindstr\u00f6m"},"content":{"rendered":"\n

P\u00e9\u010de o zam\u011bstnance firem s na\u0161\u00ed novou zna\u010dkou<\/h2>\n\n\n\n

V z\u00e1\u0159\u00ed jsme ve spole\u010dnosti Lindstr\u00f6m uvedli na trh novou, veselej\u0161\u00ed zna\u010dku, u n\u00ed\u017e jsou lid\u00e9 na 1. m\u00edst\u011b. Zna\u010dka prezentuje na\u0161e strategick\u00e1 rozhodnut\u00ed, jimi\u017e se hodl\u00e1me \u0159\u00eddit a\u017e do roku 2020.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cesta ke vzniku atraktivn\u00ed zna\u010dky spole\u010dnou t\u00fdmovou prac\u00ed byla skute\u010dn\u011b fascinuj\u00edc\u00ed. Nyn\u00ed mohu s velkou p\u00fdchou prohl\u00e1sit, \u017ee cel\u00fd n\u00e1\u0161 p\u0159\u00edb\u011bh st\u00e1l na p\u00e9\u010di o lidi.<\/p>\n\n\n\n

Co pro n\u00e1s takov\u00e1 p\u00e9\u010de znamen\u00e1? Jednodu\u0161e \u0159e\u010deno, je to skute\u010dn\u011b o tom, aby m\u011bl \u010dlov\u011bk denn\u011b pot\u011b\u0161en\u00ed z toho, co d\u011bl\u00e1, a p\u0159i p\u00e9\u010di o z\u00e1kazn\u00edky vyu\u017e\u00edval nejen hlavu, ale i srdce, byl jim skute\u010dn\u011b nabl\u00edzku, p\u0159isp\u00edval k jejich dobr\u00e9 n\u00e1lad\u011b, p\u0159in\u00e1\u0161el jim pohodu, a ti se mohli soust\u0159edit pr\u00e1v\u011b na to, co um\u011bj\u00ed nejl\u00e9pe. Je tak\u00e9 d\u016fle\u017eit\u00e9 pe\u010dovat o vlastn\u00ed zam\u011bstnance, d\u00e1t jim uvnit\u0159 spole\u010dnosti mo\u017enost dosahovat \u00fasp\u011bch\u016f a r\u016fst. Je pot\u0159eba dr\u017eet krok se v\u0161\u00edm nov\u00fdm, co n\u00e1s m\u016f\u017ee posunout d\u00e1le a udr\u017eet n\u00e1s ve h\u0159e.<\/p>\n\n\n\n

V\u017edy pro n\u00e1s bylo z\u00e1sadn\u00ed, abychom se rozv\u00edjeli spolu se sv\u00fdmi z\u00e1kazn\u00edky, brali v\u00e1\u017en\u011b nov\u00e9 my\u0161lenky, inspirovali se i t\u011bmi nejbl\u00e1zniv\u011bj\u0161\u00edmi z nich a spole\u010dn\u011b je zkou\u0161eli zrealizovat. Dnes mohu s pot\u011b\u0161en\u00edm \u0159\u00edci, \u017ee se cel\u00e9 toto \u00fasil\u00ed a v\u00e1\u0161e\u0148 pro novinky odr\u00e1\u017e\u00ed v na\u0161\u00ed zna\u010dce, a to dokonce daleko v\u00fdrazn\u011bji ne\u017e kdy p\u0159edt\u00edm. Vynikaj\u00edc\u00ed zku\u0161enosti se z\u00e1kazn\u00edky a podpora jejich budouc\u00edho \u00fasp\u011bchu je pro n\u00e1s v\u0161\u00edm.<\/p>\n\n\n\n

Jsem p\u0159esv\u011bd\u010den o tom, \u017ee z\u00e1kladem skute\u010dn\u00e9ho z\u00e1vazku v\u016f\u010di z\u00e1kazn\u00edk\u016fm a trh\u016fm, na nich\u017e p\u016fsob\u00edme, nen\u00ed pouze nad\u0161en\u00ed a v\u00e1\u0161e\u0148, ale tak\u00e9 nikdy nekon\u010d\u00edc\u00ed studium m\u00edstn\u00edch kultur a obyvatel. Je nezbytn\u00e9 doslova se pono\u0159it do rozmanit\u00fdch obchodn\u00edch prost\u0159ed\u00ed, p\u0159istupovat k v\u011bci glob\u00e1ln\u011b i lok\u00e1ln\u011b, kombinovat glob\u00e1ln\u00ed a m\u00edstn\u00ed znalosti s pot\u011b\u0161en\u00edm z pozn\u00e1n\u00ed a d\u00e1t prostor v rozhodov\u00e1n\u00ed tak\u00e9 m\u00edstn\u00edm. Domn\u00edv\u00e1m se, \u017ee pr\u00e1v\u011b to n\u00e1s odli\u0161uje od ostatn\u00edch. Um\u00edme se postarat, nen\u00ed n\u00e1m to jedno!<\/p>\n\n\n\n

Inspirace novou zna\u010dkou,<\/p>\n\n\n\n

Juha Laurio<\/strong>,<\/p>\n\n\n\n

prezident a v\u00fdkonn\u00fd \u0159editel skupiny Lindstr\u00f6m<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e9\u010de o zam\u011bstnance firem s na\u0161\u00ed novou zna\u010dkou V z\u00e1\u0159\u00ed jsme ve spole\u010dnosti Lindstr\u00f6m uvedli na trh novou, veselej\u0161\u00ed zna\u010dku, u n\u00ed\u017e jsou lid\u00e9 na…<\/p>\n","protected":false},"author":14,"featured_media":17677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"coauthors":[20],"class_list":["post-17689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"\nNov\u00e1 zna\u010dka spole\u010dnosti Lindstr\u00f6m - Lindstr\u00f6m Czech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nov\u00e1 zna\u010dka spole\u010dnosti Lindstr\u00f6m - Lindstr\u00f6m Czech\" \/>\n<meta property=\"og:description\" content=\"P\u00e9\u010de o zam\u011bstnance firem s na\u0161\u00ed novou zna\u010dkou V z\u00e1\u0159\u00ed jsme ve spole\u010dnosti Lindstr\u00f6m uvedli na trh novou, veselej\u0161\u00ed zna\u010dku, u n\u00ed\u017e jsou lid\u00e9 na...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/\" \/>\n<meta property=\"og:site_name\" content=\"Lindstr\u00f6m Czech\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-14T10:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T10:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lindstrom-sites.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/sites\/25\/2024\/04\/Lindstrom_New_Brand-1400x933-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lindstr\u00f6m Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lindstr\u00f6m Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n\t<meta name=\"twitter:label3\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data3\" content=\"Lindstr\u00f6m Group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/\"},\"author\":{\"name\":\"Lindstr\u00f6m Group\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#\/schema\/person\/9111900e3f15be99cf4a104112bf0bc3\"},\"headline\":\"Nov\u00e1 zna\u010dka spole\u010dnosti Lindstr\u00f6m\",\"datePublished\":\"2017-03-14T10:07:00+00:00\",\"dateModified\":\"2024-04-18T10:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/\"},\"wordCount\":457,\"publisher\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Lindstrom_New_Brand-1400x933-1.jpg\",\"articleSection\":[\"\u010cl\u00e1nek\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/\",\"url\":\"https:\/\/lindstromgroup.com\/cz\/article\/new-brand-lindstrom\/\",\"name\":\"Nov\u00e1 zna\u010dka spole\u010dnosti Lindstr\u00f6m - 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