{"id":17607,"date":"2023-08-01T17:53:00","date_gmt":"2023-08-01T16:53:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17607"},"modified":"2025-05-26T14:06:25","modified_gmt":"2025-05-26T13:06:25","slug":"esg-komplexni-meritelny-pohled-na-udrzitelnost-firmy","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/esg-komplexni-meritelny-pohled-na-udrzitelnost-firmy\/","title":{"rendered":"ESG \u2013 komplexn\u00ed m\u011b\u0159iteln\u00fd pohled na udr\u017eitelnost firmy"},"content":{"rendered":"\n

Co se skr\u00fdv\u00e1 za zkratkou ESG, kter\u00e1 se st\u00e1le \u010dast\u011bji objevuje v oblasti investov\u00e1n\u00ed i v oblasti fungov\u00e1n\u00ed firem v\u016fbec? Je to vliv firmy na \u017eivotn\u00ed prost\u0159ed\u00ed, spole\u010dnost a zp\u016fsob jej\u00edho veden\u00ed, na jejich\u017e z\u00e1klad\u011b lze \u010d\u00edslem vyj\u00e1d\u0159it \u201eudr\u017eitelnost\u201c \u010di \u201eodpov\u011bdnost\u201c.<\/strong><\/p>\n\n\n\n

V\u00fdhodou ESG je, \u017ee je to komplexn\u00ed pohled na firmy, instituce, komunity, dokonce jen na mal\u00e9 skupiny lid\u00ed nebo jednotlivce a \u017ee se d\u00e1 na z\u00e1klad\u011b stanoven\u00fdch krit\u00e9ri\u00ed m\u011b\u0159it, tak\u017ee lze jednotliv\u00e9 \u00fa\u010dastn\u00edky v jejich vlivu na spole\u010dnost a \u017eivotn\u00ed prost\u0159ed\u00ed porovn\u00e1vat, co\u017e je jeden z hlavn\u00edch rozd\u00edl\u016f oproti tzv. spole\u010densk\u00e9 odpov\u011bdnosti firem<\/strong> (CSR).<\/p>\n\n\n\n

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10669716 – water wet speed splash macro close up<\/figcaption><\/figure>\n\n\n\n

Udr\u017eiteln\u00e9 investov\u00e1n\u00ed v souladu s ESG jako celosv\u011btov\u00fd trend<\/h2>\n\n\n\n

St\u00e1le v\u00edce investor\u016f (drobn\u00fdch i velk\u00fdch) reflektuje glob\u00e1ln\u00ed probl\u00e9my jako klimatickou zm\u011bnu, \u00fabytek vody, hromad\u011bn\u00ed odpadu v p\u0159\u00edrod\u011b, nef\u00e9r p\u0159\u00edstup k pracovn\u00edk\u016fm, netransparentn\u00ed reportov\u00e1n\u00ed, korupci aj. Z\u00e1rove\u0148 si uv\u011bdomuj\u00ed, \u017ee pr\u00e1v\u011b oni mohou podporou zodpov\u011bdn\u00fdch firem<\/strong> p\u0159isp\u011bt k jejich \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Na druhou stranu finan\u010dn\u00ed instituce, investo\u0159i, obchodn\u00ed partne\u0159i a dal\u0161\u00ed zainteresovan\u00e9 subjekty a ve\u0159ejnost pr\u00e1vem pova\u017euj\u00ed za potenci\u00e1ln\u00ed riziko firmy, kter\u00e9 tyto standardy nemaj\u00ed dostate\u010dn\u011b formulov\u00e1ny, anebo je dokonce nedodr\u017euj\u00ed. Pr\u00e1vn\u00ed, finan\u010dn\u00ed i reputa\u010dn\u00ed rizika<\/strong> a negativn\u00ed dopady spojen\u00e9 s nedodr\u017eov\u00e1n\u00edm t\u011bchto standard\u016f toti\u017e mohou zkomplikovat \u017eivot nejen samotn\u00e9 spole\u010dnosti, kter\u00e1 je dostate\u010dn\u011b nedodr\u017euje, ale t\u00e9\u017e ostatn\u00edm firm\u00e1m, se kter\u00fdmi jsou v obchodn\u00edm styku.<\/p>\n\n\n\n

Hodnot\u00edc\u00ed krit\u00e9ria ESG<\/h2>\n\n\n\n

ESG se d\u011bl\u00ed do t\u0159\u00ed z\u00e1kladn\u00edch \u010d\u00e1st\u00ed, na kter\u00e9 navazuj\u00ed dal\u0161\u00ed podsekce.<\/p>\n\n\n\n

E \u2013 Environment:<\/strong> Hodnot\u00edc\u00ed krit\u00e9ria c\u00edlen\u00e1 na ekologick\u00e1 t\u00e9mata (vyu\u017e\u00edv\u00e1n\u00ed surovin, emise, m\u00edra inovac\u00ed\u2026) a dopad spole\u010dnosti na \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong><\/a>.<\/p>\n\n\n\n

S \u2013 Social:<\/strong> Krit\u00e9ria zam\u011b\u0159uj\u00edc\u00ed se na hodnocen\u00ed m\u00edry spole\u010densk\u00e9 odpov\u011bdnosti<\/a> dan\u00e9ho podniku (nap\u0159\u00edklad hodnocen\u00ed pracovn\u00edch podm\u00ednek, jak se spole\u010dnost stav\u00ed k dodr\u017eov\u00e1n\u00ed lidsk\u00fdch pr\u00e1v, dopad produkce firmy na spole\u010dnost).<\/p>\n\n\n\n

G \u2013 Governance:<\/strong> Krit\u00e9rium c\u00edl\u00edc\u00ed na zp\u016fsob \u0159\u00edzen\u00ed spole\u010dnosti, d\u016fraz na vnit\u0159n\u00ed kontroly a postupy (obvykle stanoveno r\u016fzn\u00fdmi normami, nap\u0159. ISO a jejich uv\u00e1d\u011bn\u00ed do praxe), odpov\u011bdnost dodavatel\u016f a \u0159\u00edzen\u00ed spole\u010dnosti jako takov\u00e9.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Udr\u017eitelnost v Lindstr\u00f6m<\/strong><\/h2>\n\n\n\n

Udr\u017eitelnost je z\u00e1kladn\u00edm pil\u00ed\u0159em na\u0161eho podnik\u00e1n\u00ed. D\u00edky vyu\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb pron\u00e1jmu pracovn\u00edho textilu si i vy m\u016f\u017eete zlep\u0161it v\u00fdsledky sv\u00e9ho ESG auditu.<\/p>\n\n\n\n

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Pod\u00edvejte se na na\u0161i zpr\u00e1vu o udr\u017eitelnosti<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Konkr\u00e9tn\u00ed dopady podnik\u00e1n\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed a soci\u00e1ln\u00ed oblast<\/h2>\n\n\n\n

ESG ozna\u010duje nov\u00fd druh reportingu, kter\u00fd se od 1. ledna 2023 vztahuje na velk\u00e9 firmy s v\u00edce ne\u017e 250 zam\u011bstnanci, obratem vy\u0161\u0161\u00edm ne\u017e 50 milion\u016f eur a aktivitou vy\u0161\u0161\u00ed ne\u017e 43 milion\u016f eur. Od 1. ledna 2026 se pak povinnost ESG reportingu<\/strong> bude vztahovat i na mal\u00e9 a st\u0159edn\u00ed podniky.<\/p>\n\n\n\n

Konkr\u00e9tn\u00ed ukazatele jako uhl\u00edkov\u00e1 stopa<\/a><\/strong>, spot\u0159eba vody, pom\u011br mu\u017e\u016f a \u017een v managementu, zda firma dodr\u017euje lidsk\u00e1 pr\u00e1va apod. zve\u0159ej\u0148uj\u00ed firmy ve sv\u00fdch ESG reportech neboli Zpr\u00e1v\u00e1ch o udr\u017eiteln\u00e9m rozvoji<\/strong>. Nejde v\u0161ak pouze o to, jak si firma vede v sou\u010dasnosti, ale tak\u00e9 o to, zda m\u00e1 c\u00edle, pl\u00e1ny a strategie pro dal\u0161\u00ed zvy\u0161ov\u00e1n\u00ed udr\u017eitelnosti<\/a>. A \u010d\u00edm udr\u017eiteln\u011bj\u0161\u00ed firma, t\u00edm lep\u0161\u00ed podm\u00ednky od bank a investor\u016f dostane.<\/p>\n\n\n\n

V\u011bt\u0161ina \u00fa\u010dastn\u00edk\u016f v pr\u016fzkumu Svazu pr\u016fmyslu a dopravy (2022)<\/strong> uvedla, \u017ee zaveden\u00ed environment\u00e1ln\u00ed a soci\u00e1ln\u00ed obchodn\u00ed strategie vedlo k lep\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f, lep\u0161\u00ed pov\u011bsti, vy\u0161\u0161\u00ed efektivit\u011b, a dokonce i zv\u00fd\u0161en\u00ed pod\u00edlu na trhu.<\/p>\n\n\n\n

Jak s nov\u00fdmi principy ESG za\u010d\u00edt?<\/h2>\n\n\n\n

Podniky si mnohdy neuv\u011bdom\u00ed, \u017ee t\u0159eba cirkul\u00e1rn\u00ed principy<\/a><\/strong> je krom\u011b v\u00fdroby mo\u017en\u00e9 aplikovat i do oblasti firemn\u00edch n\u00e1kup\u016f. Okam\u017eit\u011b mohou za\u010d\u00edt nap\u0159\u00edklad v oblastech, kde je lze aplikovat rychle \u2013 nap\u0159. p\u0159i nakupov\u00e1n\u00ed kancel\u00e1\u0159sk\u00fdch pot\u0159eb, reklamn\u00edch p\u0159edm\u011bt\u016f nebo slu\u017eeb, jako je t\u0159eba spr\u00e1va vozov\u00e9ho parku, pron\u00e1jem firemn\u00edch textili\u00ed<\/a><\/strong> apod. D\u016fle\u017eit\u00fdm krokem je v tomto ohledu pr\u016fb\u011b\u017en\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed, znalost mo\u017enost\u00ed, kter\u00e9 cirkul\u00e1rn\u00ed ekonomika nab\u00edz\u00ed, a n\u00e1stroj\u016f, kter\u00e9 pou\u017e\u00edv\u00e1.<\/p>\n\n\n\n

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Obr\u00e1zek: Principy cirkul\u00e1rn\u00ed ekonomiky<\/em><\/figcaption><\/figure>\n\n\n\n

Leasing na firemn\u00ed auta nebo po\u010d\u00edta\u010de je ji\u017e v praxi b\u011b\u017enou z\u00e1le\u017eitost\u00ed. Pron\u00e1jem n\u00e1bytku, vybaven\u00ed kancel\u00e1\u0159e nebo pracovn\u00edch od\u011bv\u016f v\u0161ak vy\u017eaduje ze strany n\u00e1kup\u010d\u00edch jin\u00fd p\u0159\u00edstup, ne\u017e na jak\u00fd byli dosud zvykl\u00ed.<\/p>\n\n\n\n

Nejedn\u00e1 se toti\u017e o jednor\u00e1zov\u00fd n\u00e1kup produktu, ale o n\u00e1kup dlouhodob\u00e9 slu\u017eby. Aby firemn\u00ed n\u00e1kupy spl\u0148ovaly cirkul\u00e1rn\u00ed principy<\/strong>, mus\u00ed se jednat o \u00fazkou spolupr\u00e1ci podniku s dodavateli, kte\u0159\u00ed mus\u00ed b\u00fdt schopni dost\u00e1t sv\u00fdm z\u00e1vazk\u016fm, tzn. zajistit dostate\u010dn\u00fd servis spojen\u00fd s \u00fadr\u017ebou produkt\u016f i recyklaci a ekologickou likvidaci po ukon\u010den\u00ed jejich \u017eivotnosti.<\/p>\n\n\n\n

Lindstr\u00f6m jako p\u0159\u00edklad ekologick\u00e9ho dodavatele<\/h2>\n\n\n\n

Na\u0161e firma si uv\u011bdomuje dopady sv\u00e9ho podnik\u00e1n\u00ed na \u017eivotn\u00ed prost\u0159ed\u00ed u\u017e dlouho, proto se u\u017e d\u00e1vno za\u010dlenila do syst\u00e9mu cirkul\u00e1rn\u00ed ekonomiky<\/a> zejm\u00e9na prost\u0159ednictv\u00edm op\u011btovn\u00e9ho vyu\u017e\u00edv\u00e1n\u00ed a opravov\u00e1n\u00ed opot\u0159ebovan\u00fdch pracovn\u00edch od\u011bv\u016f a up\u0159ednost\u0148ov\u00e1n\u00ed pron\u00e1jmu od\u011bv\u016f<\/a> p\u0159ed prodejem.<\/p>\n\n\n\n

Princip pron\u00e1jmu pracovn\u00edch od\u011bv\u016f <\/strong>Lindstr\u00f6m spo\u010d\u00edv\u00e1 v tom, \u017ee na\u0161e firma navrhuje kolekce ekologick\u00e9ho pracovn\u00edho oble\u010den\u00ed, kter\u00e9 p\u0159esn\u011b odpov\u00eddaj\u00ed hygienick\u00fdm a bezpe\u010dnostn\u00edm norm\u00e1m<\/a> v dan\u00e9m oboru z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Od\u011bvy se pak pravideln\u011b hygienicky \u010dist\u00ed, perou a opravuj\u00ed tak, aby nekon\u010dily p\u0159ed\u010dasn\u011b jako odpad na skl\u00e1dk\u00e1ch. Pokud ji\u017e kus oble\u010den\u00ed nelze opravit, recykluje se<\/strong> a vyr\u00e1b\u00ed se z n\u011bj nov\u00e9 v\u00fdrobky (nap\u0159. pr\u016fmyslov\u00e9 ut\u011brky, \u010dist\u00edc\u00ed roho\u017ee, vratn\u00e9 ta\u0161ky), kter\u00e9 m\u016f\u017eeme nab\u00eddnout dal\u0161\u00edm klient\u016fm.<\/p>\n\n\n\n

V\u00fdsledkem je tedy prakticky nulov\u00fd textiln\u00ed odpad (zero waste) a v\u00fdznamn\u00e9 \u00faspory energie d\u00edky hromadn\u00e9mu pr\u016fmyslov\u00e9mu pran\u00ed.<\/p>\n\n\n\n

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Obr\u00e1zek: Pr\u016fmyslov\u00e9 pran\u00ed pracovn\u00edch od\u011bv\u016f je udr\u017eiteln\u011bj\u0161\u00ed<\/em><\/figcaption><\/figure>\n\n\n\n

Lindstr\u00f6m tak\u00e9 spolupracuje na v\u00fdvoji nov\u00fdch materi\u00e1l\u016f<\/strong> (z mo\u0159sk\u00fdch \u0159as, \u0161krobu nebo celul\u00f3zy), na digitalizaci sv\u00fdch proces\u016f (nap\u0159. z\u00e1kaznick\u00e1 aplikace eLindstr\u00f6m), f\u00e9rov\u011b vyroben\u00e9m d\u016fv\u011bryhodn\u011b certifikovan\u00e9m textilu atd. To znamen\u00e1, \u017ee jsme v\u017edy nap\u0159ed a ud\u00e1v\u00e1me sm\u011br ve v\u00fdvoji.<\/p>\n\n\n\n

Klimatick\u00e9 c\u00edle Lindstr\u00f6m jsou schv\u00e1len\u00e9 iniciativou Science Based Targets<\/h3>\n\n\n\n

P\u0159i dosahov\u00e1n\u00ed na\u0161ich c\u00edl\u016f a z\u00e1vazk\u016f v oblasti udr\u017eitelnosti spolupracujeme s iniciativou Science Based Targets, kter\u00e1 pom\u00e1h\u00e1 spole\u010dnostem p\u0159i stanovov\u00e1n\u00ed ambici\u00f3zn\u00edch c\u00edl\u016f v oblasti sni\u017eov\u00e1n\u00ed emis\u00ed na z\u00e1klad\u011b nejnov\u011bj\u0161\u00edch v\u011bdeck\u00fdch poznatk\u016f o klimatu<\/strong>.<\/p>\n\n\n\n

Na\u0161\u00edm c\u00edlem je sn\u00ed\u017eit emise sklen\u00edkov\u00fdch plyn\u016f o 50 % v cel\u00e9m hodnotov\u00e9m \u0159et\u011bzci do roku 2030 a nakonec dos\u00e1hnout nulov\u00fdch \u010dist\u00fdch emis\u00ed do roku 2050<\/strong>. D\u00edky spolupr\u00e1ci s iniciativou SBT jsou na\u0161e c\u00edle ov\u011b\u0159en\u00e9, transparentn\u00ed a dosa\u017eiteln\u00e9.<\/p>\n\n\n\n

V p\u0159\u00ed\u0161t\u00edm desetilet\u00ed budou z\u00e1kazn\u00edci sv\u011bdky n\u011bkolika zlep\u0161en\u00ed v oblasti udr\u017eitelnosti na\u0161ich slu\u017eeb. Recyklovan\u00e9 a biologick\u00e9 materi\u00e1ly budou v textilu st\u00e1le v\u00edce nahrazovat materi\u00e1ly p\u016fvodn\u00ed. Tyto textilie budou distribuov\u00e1ny na krat\u0161\u00ed vzd\u00e1lenosti dodavateli, kte\u0159\u00ed se zav\u00e1zali ke sni\u017eov\u00e1n\u00ed emis\u00ed. Energie pou\u017e\u00edvan\u00e1 k \u00fadr\u017eb\u011b a pran\u00ed bude st\u00e1le v\u00edce poch\u00e1zet z obnoviteln\u00fdch zdroj\u016f. P\u0159i z\u00e1vozu textilu budeme v\u00edce vyu\u017e\u00edvat vozidla na elektrick\u00fd pohon, bioplyn a vod\u00edkov\u00e9 vozy. Pro sn\u00ed\u017een\u00ed emis\u00ed se bude pou\u017e\u00edvat obnoviteln\u00e1 bionafta, dokud nebudou k dispozici alternativn\u00ed mo\u017enosti.<\/p>\n\n\n\n

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Sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy v Lindstr\u00f6m.<\/em><\/figcaption><\/figure>\n\n\n\n

Pom\u016f\u017eeme v\u00e1m zlep\u0161it va\u0161e ESG v\u00fdsledky<\/h2>\n\n\n\n

Chcete se zapojit do cirkul\u00e1rn\u00ed ekonomiky, zlep\u0161it v\u00fdsledky sv\u00e9ho ESG auditu<\/strong> a st\u00e1t se ekologickou firmou<\/a>? Chcete sn\u00ed\u017eit sv\u00e9 n\u00e1klady na po\u0159\u00edzen\u00ed pracovn\u00edho oble\u010den\u00ed, jeho skladov\u00e1n\u00ed a evidenci a z\u00e1rove\u0148 si uvolnit ruce pro sv\u016fj hlavn\u00ed byznys? R\u00e1di byste vyzkou\u0161eli, jak na\u0161e slu\u017eby funguj\u00ed?<\/p>\n\n\n\n

Spojte se s n\u00e1mi a my v\u00e1m r\u00e1di navrhneme slu\u017eby na m\u00edru pro va\u0161e podnik\u00e1n\u00ed. Servis \u010dist\u00edc\u00edch roho\u017e\u00ed m\u016f\u017eete vyzkou\u0161et zdarma<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co se skr\u00fdv\u00e1 za zkratkou ESG, kter\u00e1 se st\u00e1le \u010dast\u011bji objevuje v oblasti investov\u00e1n\u00ed i v oblasti fungov\u00e1n\u00ed firem v\u016fbec? Je to vliv firmy na…<\/p>\n","protected":false},"author":14,"featured_media":17608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[57],"coauthors":[20],"class_list":["post-17607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-udrzitelnost"],"acf":[],"yoast_head":"\nESG \u2013 komplexn\u00ed m\u011b\u0159iteln\u00fd pohled na udr\u017eitelnost firmy - Lindstr\u00f6m Czech<\/title>\n<meta name=\"description\" content=\"Co se skr\u00fdv\u00e1 za zkratkou ESG, kter\u00e1 se st\u00e1le \u010dast\u011bji objevuje v oblasti investov\u00e1n\u00ed i ve fungov\u00e1n\u00ed firem v\u016fbec? 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