{"id":17241,"date":"2021-07-27T16:12:00","date_gmt":"2021-07-27T15:12:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17241"},"modified":"2025-05-26T14:18:36","modified_gmt":"2025-05-26T13:18:36","slug":"vratne-nakupni-tasky-revoluce-v-retailu","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/vratne-nakupni-tasky-revoluce-v-retailu\/","title":{"rendered":"Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky: revoluce v retailu"},"content":{"rendered":"\n

St\u00e1le v\u00edc lid\u00ed se aktivn\u011b zaj\u00edm\u00e1 o stav na\u0161eho \u017eivotn\u00edho prost\u0159ed\u00ed<\/strong> a ob\u00e1v\u00e1 se o jeho budoucnost. Ka\u017ed\u00fd z n\u00e1s chce sv\u00fdm d\u00edlem p\u0159isp\u011bt k jeho ochran\u011b a udr\u017eitelnosti. Nem\u016f\u017eeme jenom \u010dekat, a\u017e velk\u00e9 firmy budou dodr\u017eovat z\u00e1kony. Ka\u017ed\u00fd \u010dlov\u011bk by se m\u011bl sna\u017eit p\u0159em\u00fd\u0161let o sv\u00e9m zp\u016fsobu \u017eivota, sv\u00fdch pot\u0159eb\u00e1ch a jejich zm\u011bn\u011b hned.<\/p>\n\n\n\n

Velk\u00fdm t\u00e9matem jsou t\u0159eba obaly na zbo\u017e\u00ed<\/strong>. Trendem je p\u0159ech\u00e1zet k vratn\u00fdm obal\u016fm, sn\u00ed\u017eit po\u010det jednor\u00e1zov\u00fdch plastov\u00fdch s\u00e1\u010dk\u016f, ta\u0161ek, lahv\u00ed, p\u0159\u00edbor\u016f, kel\u00edmk\u016f, kter\u00e9 zne\u010di\u0161\u0165uj\u00ed na\u0161i planetu a nach\u00e1z\u00ed se na t\u011bch nejneuv\u011b\u0159iteln\u011bj\u0161\u00edch m\u00edstech.<\/p>\n\n\n\n

Cirkul\u00e1r<\/a>n\u00ed ekonomika<\/a> je bezodpadov\u00fd koncept<\/strong>, kter\u00fd vznikl jako reakce na sou\u010dasn\u00fd stav, kdy prim\u00e1rn\u00ed suroviny, jako jsou ropa, vz\u00e1cn\u00e9 kovy \u010di stromy, jsou vyt\u011b\u017eeny, p\u0159em\u011bn\u011bny na v\u00fdrobky, a jakmile skon\u010d\u00ed jejich \u017eivotn\u00ed cyklus, kon\u010d\u00ed na skl\u00e1dk\u00e1ch \u010di ve spalovn\u00e1ch. St\u00e1le v\u00edce lid\u00ed se zaj\u00edm\u00e1 o to, zda se jednotliv\u00e9 firmy chovaj\u00ed ohledupln\u011b k p\u0159\u00edrod\u011b. Firmy s cirkul\u00e1rn\u011b ekonomick\u00fdm p\u0159\u00edstupem<\/a><\/strong> si tak mohou budovat novou komunitu loaj\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Z\u00e1jem o cirkul\u00e1rn\u00ed ekonomiku se tak\u00e9 zvy\u0161uje v n\u00e1vaznosti na p\u0159ipravovanou novou legislativu v t\u00e9to oblasti. V sou\u010dasn\u00e9 dob\u011b p\u0159ipravuje Ministerstvo \u017eivotn\u00edho prost\u0159ed\u00ed koncepci Cirkul\u00e1rn\u00ed \u010cesko 2040<\/a>, kter\u00e1 ovlivn\u00ed mnoho aspekt\u016f podnik\u00e1n\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Vratn\u00e9 obaly m\u00edsto jednor\u00e1zov\u00fdch plast\u016f<\/h2>\n\n\n\n

Vedle vratn\u00fdch obal\u016f, jako jsou sklen\u011bn\u00e9 lahve na n\u00e1poje nebo tlakov\u00e9 lahve na propan butan, p\u0159ich\u00e1zej\u00ed firmy s dal\u0161\u00edmi mo\u017enostmi, nap\u0159. s vratn\u00fdmi krabi\u010dkami na j\u00eddlo, kter\u00e9 si odnesete s sebou z restaurace \u010di bistra.<\/p>\n\n\n\n

Vratn\u00e9 kel\u00edmky na n\u00e1poje<\/strong> \u010di k\u00e1vu jsou zn\u00e1m\u00e9 u\u017e p\u00e1r let zejm\u00e9na z hromadn\u00fdch akc\u00ed, r\u016fzn\u00fdch festival\u016f apod. (t\u0159eba projekt Oto\u010d kel\u00edmek<\/a>) N\u011bkte\u0159\u00ed lid\u00e9 si nos\u00ed sv\u016fj hrnek do obl\u00edben\u00e9 kav\u00e1rny. Restaurace v centrech v\u011bt\u0161\u00edch m\u011bst nato\u010d\u00ed turist\u016fm vodu zdarma do jejich lahv\u00ed. Zaveden\u00ed znovupou\u017eiteln\u00fdch obal\u016f v minul\u00e9m roce zva\u017eovaly i dal\u0161\u00ed firmy, nap\u0159\u00edklad D\u00e1me j\u00eddlo nebo Zdrav\u00e9 stravov\u00e1n\u00ed, kter\u00e9 zaji\u0161\u0165uje takzvanou krabi\u010dkovou dietu. N\u011bkte\u0159\u00ed lid\u00e9 p\u016fj\u010duj\u00ed svoje vlastn\u00ed porcel\u00e1nov\u00e9 n\u00e1dob\u00ed na food festivaly (Litomy\u0161l).<\/p>\n\n\n\n

\u0160ikovn\u00ed lid\u00e9, kter\u00fdm nen\u00ed lhostejn\u00fd osud na\u0161\u00ed planety, \u0161ij\u00ed s\u00e1\u010dky na ovoce a zeleninu ze star\u00fdch z\u00e1clon a n\u00e1kupn\u00ed ta\u0161ky ze star\u00fdch d\u017e\u00edn\u016f, stan\u016f, banner\u016f apod. a nakupuj\u00ed v bezobalov\u00fdch obchodech lok\u00e1ln\u00ed potraviny. Tak\u00e9 kosmetiku dod\u00e1vaj\u00ed n\u011bkte\u0159\u00ed v\u00fdrobci ve sklen\u011bn\u00fdch lahvi\u010dk\u00e1ch, kter\u00e9 vykupuj\u00ed zp\u011bt a pou\u017e\u00edvaj\u00ed znovu, nebo pro n\u011b najdou dal\u0161\u00ed vyu\u017eit\u00ed v dom\u00e1cnosti.<\/p>\n\n\n\n

Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky k n\u00e1m p\u0159ich\u00e1z\u00ed z Finska<\/h2>\n\n\n\n

Novinkou, kter\u00e1 se k n\u00e1m dost\u00e1v\u00e1, je pl\u00e1t\u011bn\u00e1 vratn\u00e1 n\u00e1kupn\u00ed ta\u0161ka<\/strong><\/a>, kterou lze pou\u017e\u00edvat a pr\u00e1t opakovan\u011b a vydr\u017e\u00ed minim\u00e1ln\u011b 4 roky. \u010clov\u011bk, kter\u00fd pou\u017e\u00edv\u00e1 igelitov\u00e9 ta\u0161ky (2 t\u00fddn\u011b), b\u011bhem t\u00e9to doby spot\u0159ebuje asi 420 plastov\u00fdch ta\u0161ek, kter\u00e9 v\u011bt\u0161inou hned vyhod\u00ed.<\/p>\n\n\n\n

Ve Finsku si z\u00e1kazn\u00edk koup\u00ed vratnou n\u00e1kupn\u00ed ta\u0161ku<\/strong> v obchod\u011b u pokladny za 5-6 EUR. Pou\u017e\u00edv\u00e1 ji, dokud se neu\u0161pin\u00ed, nepo\u0161kod\u00ed nebo se mu nep\u0159estane l\u00edbit. Potom ji m\u016f\u017ee odn\u00e9st zp\u011bt do obchodu a bu\u010f si ji nech\u00e1 vym\u011bnit za \u010distou, nebo si nech\u00e1 vr\u00e1tit pen\u00edze. Spole\u010dnost Lindstr\u00f6m vr\u00e1cen\u00e9 l\u00e1tkov\u00e9 ta\u0161ky vypere, oprav\u00ed a rozveze zp\u011bt do obchodu, kde jsou op\u011bt k dispozici.<\/p>\n\n\n\n

\"\"
Obr\u00e1zek: Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky mohou m\u00edt atraktivn\u00ed design. Zdroj: Lindstr\u00f6mgroup.com<\/figcaption><\/figure>\n\n\n\n

Vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky se vyr\u00e1b\u011bj\u00ed ze stejn\u00e9ho textiln\u00edho materi\u00e1lu jako pracovn\u00ed od\u011bvy<\/strong>, d\u00edky tomu jsou velmi odoln\u00e9 a vydr\u017e\u00ed v\u00edce ne\u017e \u010dty\u0159i roky. Po ukon\u010den\u00ed sv\u00e9ho \u017eivotn\u00ed cyklu se recykluj\u00ed a mohou se z nich st\u00e1t vl\u00e1kna do bankovek nebo vycp\u00e1vky do autoseda\u010dek. C\u00edl je dos\u00e1hnout maxim\u00e1ln\u00ed d\u00e9lky \u017eivotnosti ta\u0161ek a minim\u00e1ln\u00ed uhl\u00edkov\u00e9 stopy<\/strong>.<\/p>\n\n\n\n

Pl\u00e1t\u011bn\u00e9 ta\u0161ky r\u016fzn\u00fdch obchod\u016f mohou m\u00edt i dal\u0161\u00ed prvky nav\u00edc, nap\u0159. v\u00fdtvarn\u00e9 motivy od zn\u00e1m\u00fdch um\u011blc\u016f z nich vytv\u00e1\u0159\u00ed um\u011bleck\u00e1 d\u00edla, nebo RFID \u010dipy, d\u00edky nim\u017e se z\u00edsk\u00e1vaj\u00ed data o tom, kolik ta\u0161ek z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00ed, jak \u010dasto, kolikr\u00e1t se perou apod. Samoz\u0159ejmost\u00ed je mo\u017enost um\u00edst\u011bn\u00ed firemn\u00edho loga na potisk ta\u0161ky.<\/p>\n\n\n\n

Vratn\u00e9 textiln\u00ed n\u00e1kupn\u00ed ta\u0161ky<\/strong><\/a> funguj\u00ed stejn\u011b jednodu\u0161e jako v\u0161echny jin\u00e9 vratn\u00e9 obaly. N\u00e1kupn\u00ed textiln\u00ed ta\u0161ky Lindstr\u00f6m mohou va\u0161i z\u00e1kazn\u00edci pou\u017e\u00edvat tak dlouho, dokud jim neupadnou ucha nebo dokud nen\u00ed ta\u0161ka \u0161pinav\u00e1. Pak ji prost\u011b vr\u00e1t\u00ed do va\u0161eho obchodu a bu\u010f ji vym\u011bn\u00ed za novou, nebo dostanou zp\u011bt z\u00e1lohu, kterou za ta\u0161ku zaplatili poprv\u00e9. Vr\u00e1cen\u00e9 n\u00e1kupn\u00ed ta\u0161ky odvezeme do na\u0161\u00ed pr\u00e1delny. Hygienicky je vypereme a p\u0159\u00edpadn\u011b oprav\u00edme po\u0161kozen\u00e9. P\u0159ipraven\u00e9 k dal\u0161\u00edmu u\u017e\u00edv\u00e1n\u00ed je vr\u00e1t\u00edme zp\u011bt do va\u0161eho obchodu, kde je mohou z\u00e1kazn\u00edci znovu vyu\u017e\u00edt pro sv\u016fj n\u00e1kup.<\/p>\n","protected":false},"excerpt":{"rendered":"

St\u00e1le v\u00edc lid\u00ed se aktivn\u011b zaj\u00edm\u00e1 o stav na\u0161eho \u017eivotn\u00edho prost\u0159ed\u00ed a ob\u00e1v\u00e1 se o jeho budoucnost. Ka\u017ed\u00fd z n\u00e1s chce sv\u00fdm d\u00edlem p\u0159isp\u011bt k…<\/p>\n","protected":false},"author":14,"featured_media":17265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[56],"coauthors":[20],"class_list":["post-17241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-retail"],"acf":[],"yoast_head":"\nVratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky: revoluce v retailu - Lindstr\u00f6m Czech<\/title>\n<meta name=\"description\" content=\"St\u00e1le v\u00edc lid\u00ed se aktivn\u011b zaj\u00edm\u00e1 o stav na\u0161eho \u017eivotn\u00edho prost\u0159ed\u00ed a ob\u00e1v\u00e1 se o jeho budoucnost. 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