{"id":17237,"date":"2022-09-03T16:05:00","date_gmt":"2022-09-03T15:05:00","guid":{"rendered":"https:\/\/lindstromgroup.com\/cz\/?p=17237"},"modified":"2025-05-26T13:24:34","modified_gmt":"2025-05-26T12:24:34","slug":"cirkularni-ekonomika-aneb-odpad-jako-hodnotny-zdroj-surovin","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/cz\/article\/cirkularni-ekonomika-aneb-odpad-jako-hodnotny-zdroj-surovin\/","title":{"rendered":"Pr\u016fvodce na t\u00e9ma: Cirkul\u00e1rn\u00ed ekonomika"},"content":{"rendered":"\n<p><b>C\u00edlem cirkul\u00e1rn\u00ed ekonomiky neboli ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed je zvy\u0161ov\u00e1n\u00ed kvality \u017eivotn\u00edho prost\u0159ed\u00ed a lidsk\u00e9ho \u017eivota prost\u0159ednictv\u00edm zvy\u0161ov\u00e1n\u00ed efektivity produkce. Co to re\u00e1ln\u011b znamen\u00e1? Vyu\u017e\u00edv\u00e1n\u00ed materi\u00e1lov\u00fdch \u00faspor, op\u011btovn\u00e9ho pou\u017eit\u00ed, oprav a mnoho dal\u0161\u00edho. Na jak\u00fdch principech cirkul\u00e1rn\u00ed ekonomika funguje? A pro\u010d by m\u011bla zaj\u00edmat ka\u017edou firmu? <\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Z\u00e1kladn\u00ed principy cirkul\u00e1rn\u00ed ekonomiky<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Koncept <strong>cirkul\u00e1rn\u00ed ekonomiky<\/strong> vznikl jako reakce na <\/span><b>sou\u010dasnou line\u00e1rn\u00ed povahu materi\u00e1lov\u00fdch tok\u016f<\/b><span style=\"font-weight: 400;\">. Prim\u00e1rn\u00ed suroviny, jako jsou ropa, kovy \u010di stromy, jsou vyt\u011b\u017eeny, p\u0159em\u011bn\u011bny na produkty, a jakmile skon\u010d\u00ed jejich \u017eivotn\u00ed cyklus, kon\u010d\u00ed na skl\u00e1dk\u00e1ch \u010di ve spalovn\u00e1ch. Situaci tak\u00e9 zhor\u0161uje fakt, \u017ee \u017eivotn\u00ed cyklus a\u017e 95 % produkt\u016f kon\u010d\u00ed ji\u017e po 6 m\u011bs\u00edc\u00edch od jejich zakoupen\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cirkul\u00e1rn\u00ed ekonomika pr\u00e1v\u011b s t\u00edmto trendem bojuje, je \u010dasto definov\u00e1na jako <\/span><b>bezodpadov\u00fd koncept<\/b><span style=\"font-weight: 400;\">. Po vzoru p\u0159\u00edrodn\u00edch ekosyst\u00e9m\u016f navrhuje uzav\u00edr\u00e1n\u00ed tok\u016f materi\u00e1l\u016f ve funk\u010dn\u00edch a nekon\u010d\u00edc\u00edch cyklech, \u010derp\u00e1n\u00ed energie z obnoviteln\u00fdch a udr\u017eiteln\u00fdch zdroj\u016f a vytv\u00e1\u0159en\u00ed udr\u017eiteln\u00fdch produkt\u016f a slu\u017eeb.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mezi re\u00e1ln\u00e9 c\u00edle udr\u017eiteln\u00e9ho rozvoje tak lze za\u0159adit hled\u00e1n\u00ed \u00faspor v mno\u017estv\u00ed pot\u0159ebn\u00fdch materi\u00e1lu bez vlivu na kvalitu v\u00fdrobku, efektivn\u00ed vyu\u017eit\u00ed materi\u00e1lu ve v\u00fdrob\u011b, bez velk\u00fdch odpad\u016f a zbytk\u016f, op\u011btovn\u00e9 pou\u017eit\u00ed materi\u00e1l\u016f pro v\u00fdrobu n\u011b\u010deho jin\u00e9ho nebo snaha o opravu po\u0161kozen\u00fdch v\u00fdrobk\u016f.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"674\" height=\"551\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika.png\" alt=\"\" class=\"wp-image-18427\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika.png 674w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/05\/cirkularni_ekonomika-300x245.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Princip ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed a materi\u00e1lov\u00fdch tok\u016f. Zdroj: Institut cirkul\u00e1rn\u00ed ekonomiky (Incien.org)<\/span><\/i><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u011bkte\u0159\u00ed odborn\u00edci pokl\u00e1daj\u00ed koncept cirkul\u00e1rn\u00ed ekonomiky za jedinou cestu k napln\u011bn\u00ed c\u00edl\u016f udr\u017eiteln\u00e9ho rozvoje, kter\u00fdm v z\u00e1sad\u011b jde o uspokojen\u00ed z\u00e1kladn\u00edch pot\u0159eb sou\u010dasn\u00fdch i budouc\u00edch generac\u00ed se zachov\u00e1n\u00edm p\u0159irozen\u00e9 funkce ekosyst\u00e9mu. Cirkul\u00e1rn\u011b ekonomick\u00fd p\u0159\u00edstup je v sou\u010dasn\u00e9 dob\u011b sou\u010d\u00e1st\u00ed politiky Evropsk\u00e9 unie, kter\u00e1 trvalou udr\u017eitelnost podporuje.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Cirkul\u00e1rn\u00ed ekonomika jako p\u0159\u00edle\u017eitost pro firmy<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Z\u00e1jem firem o cirkul\u00e1rn\u00ed ekonomiku se st\u00e1le v\u00edce rozv\u00edj\u00ed a m\u00e1 ji\u017e glob\u00e1ln\u00ed rozm\u011br. Firmy v Evrop\u011b i cel\u00e9m sv\u011bt\u011b se postupn\u011b sna\u017e\u00ed aplikovat inovativn\u00ed technologie, kter\u00e9 pomohou v\u00fdrobky a materi\u00e1ly po ukon\u010den\u00ed \u017eivotnosti vyu\u017e\u00edvat znovu, p\u0159\u00edpadn\u011b je d\u00e1le spot\u0159ebovat energeticky.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Jak uv\u00e1d\u00ed So\u0148a Jon\u00e1\u0161ov\u00e1, \u0159editelka Institutu cirkul\u00e1rn\u00ed ekonomiky a nejv\u00fdrazn\u011bj\u0161\u00ed postava t\u00e9to problematiky v \u010cR, v <\/span><a href=\"https:\/\/www.jic.cz\/magazin\/ceske-firmy-jsou-v-cirkularni-ekonomice-na-svetove-urovni\/\"><span style=\"font-weight: 400;\">rozhovoru pro Jihomoravsk\u00e9 inova\u010dn\u00ed centrum<\/span><\/a><span style=\"font-weight: 400;\">: <em>\u201eCirkul\u00e1rn\u00ed ekonomika m\u00e1 <\/em><\/span><em><b>pro firmy velk\u00fd obchodn\u00ed potenci\u00e1l<\/b><\/em><span style=\"font-weight: 400;\"><em>.\u201c<\/em> Dle Jon\u00e1\u0161ov\u00e9 mohou firmy v\u00fdrazn\u011b <strong>sn\u00ed\u017eit sv\u00e9 n\u00e1klady<\/strong> na n\u00e1kup materi\u00e1lu a vytvo\u0159it si siln\u011bj\u0161\u00ed odolnost v\u016f\u010di zm\u011bn\u00e1m na sv\u011btov\u00e9m trhu, pokud budou t\u0159\u00edd\u011bn\u00fd odpad vn\u00edmat jako zdroj a opakovan\u011b jej pou\u017e\u00edvat.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Upozor\u0148uje tak\u00e9 na v\u011bt\u0161\u00ed z\u00e1jem ve\u0159ejnosti o to, zda se jednotliv\u00e9 firmy chovaj\u00ed ohledupln\u011b k p\u0159\u00edrod\u011b. Firmy s cirkul\u00e1rn\u011b ekonomick\u00fdm p\u0159\u00edstupem si tak mohou budovat novou<strong> komunitu loaj\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f<\/strong>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u011bkter\u00e9 firemn\u00ed projekty z oblasti cirkul\u00e1rn\u00ed ekonomiky je mo\u017en\u00e9 <strong>financovat z<\/strong> <\/span><b>dotac\u00ed evropsk\u00fdmi fondy<\/b><span style=\"font-weight: 400;\">. Podm\u00ednkou t\u00e9to dotace je tzv. udr\u017eitelnost projektu, tedy udr\u017eet v\u00fdstupy a v\u00fdsledky projektu zpravidla po dobu 5 let ode dne ukon\u010den\u00ed realizace.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b id=\"sevensteps\">7 krok\u016f k trvale udr\u017eiteln\u00e9mu podnik\u00e1n\u00ed&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">V oblasti byznysu je trvale udr\u017eiteln\u00fd rozvoj trendem, kter\u00fd se postupn\u011b st\u00e1v\u00e1 nezbytnost\u00ed. P\u0159\u00edrodn\u00ed zdroje jednodu\u0161e nem\u016f\u017eeme donekone\u010dna vy\u010derp\u00e1vat. Je pouze ot\u00e1zkou \u010dasu, kdy se legislativa zp\u0159\u00edsn\u00ed do takov\u00e9 m\u00edry, \u017ee bude pro <strong>neekologick\u00e9 provozy likvida\u010dn\u00ed<\/strong>.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">K tomu se p\u0159id\u00e1v\u00e1 fakt <\/span><b>neb\u00fdval\u00e9 ekonomick\u00e9 krize<\/b><span style=\"font-weight: 400;\">, kter\u00e1 vznikla jako d\u016fsledek pandemie Covid-19. Tato krize ochromila, zpomalila \u010di dokonce zcela zlikvidovala mnoho odv\u011btv\u00ed, kter\u00e1 nyn\u00ed hledaj\u00ed nov\u00e9 uplatn\u011bn\u00ed ve sv\u011bt\u011b, v n\u011bm\u017e spot\u0159ebitel ji\u017e nen\u00ed pouze la\u010dn\u00fdm konzumentem, ale uv\u011bdom\u011bl\u00fdm u\u017eivatelem.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Budoucnost pat\u0159\u00ed bezpochyby <\/span><b>trvale udr\u017eiteln\u00e9mu podnik\u00e1n\u00ed,<\/b><span style=\"font-weight: 400;\"> a se zm\u011bnou byznys modelu by proto firmy nem\u011bly \u010dekat. Je hned n\u011bkolik krok\u016f, do kter\u00fdch se v\u00e1m rozhodn\u011b vyplat\u00ed investovat co nejd\u0159\u00edve:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Vyu\u017e\u00edvejte obnoviteln\u00e9 zdroje.<\/b><span style=\"font-weight: 400;\"> Pokud je to jen trochu mo\u017en\u00e9, eliminujte ve sv\u00e9m provozu fosiln\u00ed paliva a energii z nich vyrobenou. Zamyslete se nad investic\u00ed do vlastn\u00edch fotovoltaick\u00fdch panel\u016f \u010di jin\u00fdch sob\u011bsta\u010dn\u00fdch zdroj\u016f energie. Energiemi \u0161et\u0159ete a pou\u017e\u00edvejte \u00fasporn\u00e9 technologie.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Bu\u010fte lok\u00e1ln\u00ed.<\/b><span style=\"font-weight: 400;\"> V porevolu\u010dn\u00edch letech zdej\u0161\u00ed ekonomika objevila kouzlo levn\u00e9 pracovn\u00ed s\u00edly v Asii. Jenom\u017ee tato levn\u00e1 pracovn\u00ed s\u00edla je mnohem dra\u017e\u0161\u00ed, ne\u017e by se mohlo zd\u00e1t. Neetick\u00e9 zach\u00e1zen\u00ed se zam\u011bstnanci, \u017e\u00e1dn\u00e9 ekologick\u00e9 standardy, n\u00edzk\u00e1 kvalita v\u00fdrobk\u016f a uhl\u00edkov\u00e1 stopa b\u011bhem transportu &#8211; to a mnohem v\u00edce by v\u00e1s m\u011blo p\u0159esv\u011bd\u010dit vyu\u017e\u00edvat lok\u00e1ln\u00ed zdroje.&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li><b>Vsa\u010fte na nejvy\u0161\u0161\u00ed mo\u017enou kvalitu. <\/b><span style=\"font-weight: 400;\">Vysok\u00e1 kvalita znamen\u00e1 ni\u017e\u0161\u00ed kvantitu v\u00fdroby, ale bez ztr\u00e1ty zisku. V\u011bzte, \u017ee lid\u00e9 si r\u00e1di p\u0159iplat\u00ed za v\u00fdrobek, kter\u00fd jim bude slou\u017eit d\u00e9le a l\u00e9pe. Levn\u00e9 a nekvalitn\u00ed v\u00fdrobky v\u00e1m nav\u00edc kaz\u00ed presti\u017e.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Prodlu\u017ete \u017eivotn\u00ed cyklus v\u00fdrobk\u016f.<\/b><span style=\"font-weight: 400;\"> Zamyslete se nad t\u00edm, jak m\u016f\u017eete sv\u00fdm v\u00fdrobk\u016fm pomoct k del\u0161\u00ed \u017eivotnosti. Dbejte na jejich opravitelnost a mo\u017enost zakoupen\u00ed n\u00e1hradn\u00edch d\u00edl\u016f.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Sd\u00edlejte.<\/b><span style=\"font-weight: 400;\"> Trendem dne\u0161n\u00ed doby je minimalismus. Lid\u00e9 ji\u017e netou\u017e\u00ed v\u0161e vlastnit, ale naopak oce\u0148uj\u00ed mo\u017enost m\u00edt pot\u0159ebn\u00e9 v\u011bci kdykoliv k dispozici. Vyr\u00e1b\u00edte nap\u0159\u00edklad pracovn\u00ed n\u00e1\u0159ad\u00ed? Jejich pron\u00e1jmem uspokoj\u00edte mnohem v\u00edce z\u00e1kazn\u00edk\u016f, sn\u00ed\u017e\u00edte objem v\u00fdroby, a je\u0161t\u011b na tom vyd\u011bl\u00e1te.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Recyklujte a upcyklujte.<\/b><span style=\"font-weight: 400;\"> Vytvo\u0159te z propracovan\u00e9ho odpadov\u00e9ho hospod\u00e1\u0159stv\u00ed novou strategii va\u0161\u00ed firmy. Hledejte nov\u00e9 vyu\u017eit\u00ed pro sv\u00e9 v\u00fdrobky, kter\u00e9 ji\u017e ztratily sv\u016fj p\u016fvodn\u00ed \u00fa\u010del. A samoz\u0159ejm\u011b &#8211; vyr\u00e1b\u011bjte pouze recyklovateln\u00e9 v\u00fdrobky. Nezapom\u00ednejte, \u017ee t\u0159\u00edd\u011bn\u00fd odpad je zdroj. Eliminujte ve v\u00fdrob\u011b v\u0161echny produkty, kter\u00e9 nelze \u0159\u00e1dn\u011b t\u0159\u00eddit, a rad\u011bji zcela zapome\u0148te na jednor\u00e1zov\u00e9 plasty. V\u00edte, \u017ee odpadn\u00ed l\u00e1tkou je nap\u0159\u00edklad i teplo, kter\u00e9 vznik\u00e1 b\u011bhem v\u00fdroby? Vyu\u017eijte jej!&nbsp;<\/span><\/li>\n\n\n\n<li><b>Inovujte.<\/b><span style=\"font-weight: 400;\"> To v\u0161e samoz\u0159ejm\u011b nen\u00ed zadarmo. P\u0159echod na cirkul\u00e1rn\u00ed ekonomiku v\u00e1s bude st\u00e1t mnoho \u010dasu, \u00fasil\u00ed i investic. Ale ka\u017ed\u00e1 <\/span><a href=\"https:\/\/lindstromgroup.com\/cz\/udrzatelnost\/\"><span style=\"font-weight: 400;\">inovace sm\u011brem k vy\u0161\u0161\u00edmu ekologick\u00e9mu standardu<\/span><\/a><span style=\"font-weight: 400;\"> se v\u00e1m mnohon\u00e1sobn\u011b vr\u00e1t\u00ed. Vzd\u011bl\u00e1vejte sebe i sv\u00e9 zam\u011bstnance a hledejte nov\u00e9 p\u0159\u00edle\u017eitosti v oblasti digitalizace.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Trvale udr\u017eiteln\u00fd rozvoj p\u0159in\u00e1\u0161\u00ed firm\u00e1m \u0159adu benefit\u016f<\/h2>\n\n\n\n<p>Cirkul\u00e1rn\u00ed ekonomika <strong>nen\u00ed pouh\u00fd m\u00f3dn\u00ed trend<\/strong>, ale dlouhodob\u00e1 strategie, kter\u00e1 se firm\u00e1m skute\u010dn\u011b vyplat\u00ed. Krom\u011b benefit\u016f pro planetu a budouc\u00ed generace tak p\u0159in\u00e1\u0161\u00ed podnik\u016fm i spoustu finan\u010dn\u00edch v\u00fdhod:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sni\u017eov\u00e1n\u00ed ceny vstup\u016f<\/strong>: Udr\u017eiteln\u00e1 \u0159e\u0161en\u00ed, jako jsou vlastn\u00ed zdroje zelen\u00e9 energie nebo pron\u00e1jem pracovn\u00edch od\u011bv\u016f, v\u00fdrazn\u011b sni\u017euj\u00ed ceny v\u00fdrobn\u00edch vstup\u016f. Nap\u0159\u00edklad pron\u00e1jmem pracovn\u00edch od\u011bv\u016f Lindstr\u00f6m firmy u\u0161et\u0159\u00ed v pr\u016fm\u011bru 33-55 % n\u00e1klad\u016f za energie, vodu a prac\u00ed pr\u00e1\u0161ek.<\/li>\n\n\n\n<li><strong>Recyklace odpadu, upcyklace a opravy<\/strong>: Op\u011btovn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed opot\u0159eben\u00fdch v\u00fdrobk\u016f nejen\u017ee sni\u017euje mno\u017estv\u00ed vyprodukovan\u00e9ho odpadu, ale tak\u00e9 minimalizuje pot\u0159ebu n\u00e1kupu nov\u00fdch produkt\u016f.<\/li>\n\n\n\n<li><strong>Person\u00e1ln\u00ed n\u00e1klady<\/strong>: Chytr\u00e1 \u0159e\u0161en\u00ed, vyu\u017e\u00edv\u00e1n\u00ed modern\u00edch technologi\u00ed a outsourcing udr\u017eiteln\u00fdch slu\u017eeb v\u00fdznamn\u011b sni\u017euj\u00ed person\u00e1ln\u00ed n\u00e1klady firmy.<\/li>\n\n\n\n<li><strong>Efektivn\u00ed marketing<\/strong>: Spot\u0159ebitel\u00e9 \u010d\u00edm d\u00e1l t\u00edm \u010dast\u011bji vyhled\u00e1vaj\u00ed udr\u017eiteln\u00e9 v\u00fdrobky a slu\u017eby. V sou\u010dasn\u00e9 dob\u011b je tak udr\u017eitelnost jednou z n\u00e1kladov\u011b nejefektivn\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed.<\/li>\n\n\n\n<li><strong>Spokojenost zam\u011bstnanc\u016f<\/strong>: Nejen spot\u0159ebitel\u00e9, ale i zam\u011bstnanci od firem o\u010dek\u00e1vaj\u00ed odpov\u011bdn\u00fd a aktivn\u00ed p\u0159\u00edstup k ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed. V dob\u011b, kdy v\u011bt\u0161ina zam\u011bstnavatel\u016f bojuje s nedostatkem pracovn\u00edch sil, je d\u016fle\u017eit\u00e9 um\u011bt nov\u00e9 zam\u011bstnance p\u0159il\u00e1kat a udr\u017eet si je. Udr\u017eiteln\u00e9 podnik\u00e1n\u00ed oslov\u00ed zejm\u00e9na mlad\u00e9 a perspektivn\u00ed lidi, kte\u0159\u00ed jsou pro firmy mnohdy nejv\u011bt\u0161\u00edm p\u0159\u00ednosem.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>P\u0159\u00edklady podnik\u00e1n\u00ed zalo\u017een\u00fdch na cirkul\u00e1rn\u00ed ekonomice<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Zisky na z\u00e1klad\u011b cirkul\u00e1rn\u00ed ekonomiky v\u0161ak nejsou pouhou teori\u00ed, jsou re\u00e1ln\u011b prok\u00e1z\u00e1ny u \u0159ady firem. Francouzsk\u00fd v\u00fdrobce automobil\u016f Renault zaznamenal a\u017e o 85 % ni\u017e\u0161\u00ed spot\u0159ebu energie a vody p\u0159i oprav\u011b a n\u00e1sledn\u00e9m vyu\u017eit\u00ed star\u00fdch automobilov\u00fdch d\u00edl\u016f m\u00edsto vyr\u00e1b\u011bn\u00ed nov\u00fdch. T\u00edm dok\u00e1zal sn\u00ed\u017eit cenu produkt\u016f a\u017e o 30\u201350 %, co\u017e samoz\u0159ejm\u011b zv\u00fd\u0161ilo popt\u00e1vku.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Zaj\u00edmav\u00fdm p\u0159\u00edkladem je tak\u00e9 Hotel na Farm\u011b v Cho\u0165ovic\u00edch, jeho\u017e majitel \u2013 farm\u00e1\u0159 a starosta sousedn\u00ed obce \u2013 zavedl t\u0159\u00edd\u011bn\u00ed a sb\u011br bioodpad\u016f, p\u0159i\u010dem\u017e p\u0159\u00edmo na m\u00edst\u011b doch\u00e1z\u00ed ke kompostov\u00e1n\u00ed. Jedn\u00e1 se tak o p\u0159\u00edklad cirkul\u00e1rn\u00ed ekonomiky zalo\u017een\u00e9 na spolupr\u00e1ci obce, zem\u011bd\u011blc\u016f a firmy. Farma je tak\u00e9 zcela energeticky sob\u011bsta\u010dn\u00e1, nov\u011b vyu\u017e\u00edv\u00e1 CNG a buduje rozvody tepla v okol\u00ed.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Udr\u017eitelnost v Lindstr\u00f6m<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Tak\u00e9 spole\u010dnost<\/span> <a href=\"https:\/\/lindstromgroup.com\/cz\/udrzitelnost\/\"><span style=\"font-weight: 400;\">Lindstr\u00f6m<\/span><\/a><span style=\"font-weight: 400;\"> je zalo\u017eena na <strong>cirkul\u00e1rn\u011b ekonomick\u00e9m p\u0159\u00edstupu<\/strong>, a to skrze op\u011btovn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed a opravov\u00e1n\u00ed opot\u0159ebovan\u00fdch pracovn\u00edch od\u011bv\u016f a up\u0159ednost\u0148ov\u00e1n\u00ed<\/span> <a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/pronajem-pracovnich-odevu\/\"><span style=\"font-weight: 400;\">pron\u00e1jmu od\u011bv\u016f<\/span><\/a><span style=\"font-weight: 400;\"> p\u0159ed prodejem.<\/span><\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-grey-background-color has-background has-normal-font-size is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2022\/09\/Lindstrom-Udrzitelnost_2020-300x300-1-150x150.png\" alt=\"\" class=\"wp-image-18895\" style=\"width:336px;height:auto\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2022\/09\/Lindstrom-Udrzitelnost_2020-300x300-1-150x150.png 150w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2022\/09\/Lindstrom-Udrzitelnost_2020-300x300-1.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-purple-color has-text-color\"><strong>Zpr\u00e1va o udr\u017eitelnosti 2023<\/strong><\/h2>\n\n\n\n<p>Tak\u00e9 spole\u010dnost Lindstr\u00f6m je zalo\u017eena na cirkul\u00e1rn\u011b ekonomick\u00e9m p\u0159\u00edstupu. P\u0159e\u010dt\u011bte si zpr\u00e1vu o udr\u017eitelnosti z roku 2023 v angli\u010dtin\u011b.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-lead-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/25\/2024\/04\/Lindstrom-Sustainability-Report-2023_FINAL.pdf\">P\u0159e\u010dt\u011bte si zpr\u00e1vu o udr\u017eitelnosti z roku 2023<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Princip <strong>pron\u00e1jmu pracovn\u00edch od\u011bv\u016f Lindstr\u00f6m<\/strong> je jednoduch\u00fd: Na\u0161e firma pro sv\u00e9 klienty navrhuje kolekce pracovn\u00edch od\u011bv\u016f, kter\u00e9 p\u0159esn\u011b odpov\u00eddaj\u00ed <strong>hygienick\u00fdm a bezpe\u010dnostn\u00edm norm\u00e1m v dan\u00e9m oboru<\/strong>. Od\u011bvy pot\u00e9 pravideln\u011b hygienicky \u010dist\u00edme, pereme a opravujeme tak, aby nekon\u010dily p\u0159ed\u010dasn\u011b na skl\u00e1dk\u00e1ch. Pokud ji\u017e od\u011bv nelze opravit, textil recyklujeme a vyrob\u00edme z n\u011bj nov\u00e9 produkty (nap\u0159. ut\u011brky). Pokud je naopak od\u011bv v po\u0159\u00e1dku, ale zam\u011bstnanec, kter\u00fd jej nosil, odch\u00e1z\u00ed ze sv\u00e9 pozice, Lindstr\u00f6m ve\u0161ker\u00e9 sv\u00e9 udr\u017eiteln\u00e9 oble\u010den\u00ed vr\u00e1t\u00ed zp\u011bt do ob\u011bhu a poskytne jej jin\u00e9mu klientovi.<\/p>\n\n\n\n<p>V\u00fdsledkem je tedy <strong>prakticky nulov\u00fd textiln\u00ed odpad a v\u00fdznamn\u00e9 \u00faspory energie<\/strong> d\u00edky hromadn\u00e9mu pr\u016fmyslov\u00e9mu pran\u00ed.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ve Finsku se v obl\u00edbenosti dr\u017e\u00ed koncept <\/span><a href=\"https:\/\/lindstromgroup.com\/cz\/servisni-sluzby\/vratne-nakupni-tasky\/\"><span style=\"font-weight: 400;\">vratn\u00e9 n\u00e1kupn\u00ed ta\u0161ky.<\/span><\/a><span style=\"font-weight: 400;\"> N\u00e1kupn\u00ed ta\u0161ka je vyrobena ze zbytkov\u00e9ho materi\u00e1lu, kter\u00fd vznik\u00e1 p\u0159i v\u00fdrob\u011b pevn\u00fdch pracovn\u00edch kalhot. Ta\u0161ku lze opakovan\u011b vyu\u017e\u00edvat a jej\u00ed minim\u00e1ln\u00ed \u017eivotnost je 4 roky.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pokud ji\u017e z\u00e1kazn\u00edk nen\u00ed spokojen s vzhledem ta\u0161ky nebo se mu po\u0161kod\u00ed, m\u016f\u017ee ji p\u0159in\u00e9st zp\u011bt do obchodu a vym\u011bnit ji za novou. Lindstr\u00f6m zaji\u0161\u0165uje jak dod\u00e1n\u00ed ta\u0161ek (v\u010detn\u011b potisku na p\u0159\u00e1n\u00ed z\u00e1kazn\u00edka), tak pran\u00ed a opravy n\u00e1kupn\u00edch ta\u0161ek.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Nov\u00e1 Evropsk\u00e1 zelen\u00e1 dohoda zahrnuje cirkul\u00e1rn\u00ed ekonomiku<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Z\u00e1jem o cirkul\u00e1rn\u00ed ekonomiku se tak\u00e9 zvy\u0161uje v n\u00e1vaznosti na p\u0159ipravovanou novou legislativu v t\u00e9to oblasti. V sou\u010dasn\u00e9 dob\u011b p\u0159ipravuje Ministerstvo \u017eivotn\u00edho prost\u0159ed\u00ed koncepci <a href=\"https:\/\/incien.org\/wp-content\/uploads\/2018\/08\/WP_CE.pdf\" target=\"_blank\" rel=\"noopener\">Cirkul\u00e1rn\u00ed \u010cesko 2040<\/a>, kter\u00e1 ovlivn\u00ed mnoho aspekt\u016f podnik\u00e1n\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Evropsk\u00e1 komise tak\u00e9 v ned\u00e1vn\u00e9 dob\u011b p\u0159edstavila o\u010dek\u00e1vanou <strong>Evropskou zelenou dohodu<\/strong>, kter\u00e1 m\u00e1 na seznamu sv\u00fdch pl\u00e1n\u016f tak\u00e9 cirkul\u00e1rn\u00ed ekonomiku. Nov\u00fd ak\u010dn\u00ed pl\u00e1n pro tuto oblast by m\u011bl b\u00fdt hotov v b\u0159eznu 2020 jako sou\u010d\u00e1st \u0161ir\u0161\u00ed pr\u016fmyslov\u00e9 strategie Evropsk\u00e9 unie.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pl\u00e1n by m\u011bl zahrnovat p\u0159edpisy <strong>pro udr\u017eiteln\u00fd v\u00fdrobn\u00ed proces<\/strong>, p\u0159i\u010dem\u017e c\u00edlit se bude na mo\u017enosti recyklace a op\u011btovn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed materi\u00e1l\u016f a v\u00fdrobk\u016f, a siln\u011b zne\u010di\u0161\u0165uj\u00edc\u00ed pr\u016fmysl, jako jsou nap\u0159. ocel\u00e1\u0159sk\u00fd \u010di textiln\u00ed, kter\u00e9 budou pod v\u011bt\u0161\u00edm drobnohledem.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00edlem cirkul\u00e1rn\u00ed ekonomiky neboli ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed je zvy\u0161ov\u00e1n\u00ed kvality \u017eivotn\u00edho prost\u0159ed\u00ed a lidsk\u00e9ho \u017eivota prost\u0159ednictv\u00edm zvy\u0161ov\u00e1n\u00ed efektivity produkce. Co to re\u00e1ln\u011b znamen\u00e1? Vyu\u017e\u00edv\u00e1n\u00ed materi\u00e1lov\u00fdch \u00faspor,&#8230;<\/p>\n","protected":false},"author":14,"featured_media":17255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[57],"coauthors":[20],"class_list":["post-17237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-udrzitelnost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cirkul\u00e1rn\u00ed ekonomika - velk\u00fd pr\u016fvodce - Lindstr\u00f6m<\/title>\n<meta name=\"description\" content=\"Cirkul\u00e1rn\u011b ekonomick\u00fd p\u0159\u00edstup je v sou\u010dasn\u00e9 dob\u011b sou\u010d\u00e1st\u00ed politiky Evropsk\u00e9 unie, kter\u00e1 trvalou udr\u017eitelnost podporuje.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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