{"id":5288,"date":"2021-09-22T12:52:41","date_gmt":"2021-09-22T09:52:41","guid":{"rendered":"https:\/\/lindstromgroup.com\/bg\/?p=5288"},"modified":"2025-05-27T10:19:17","modified_gmt":"2025-05-27T07:19:17","slug":"passion-for-sustainability","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/bg\/article\/passion-for-sustainability\/","title":{"rendered":"Lindstr\u00f6m: \u0441\u044a\u0441 \u0441\u0442\u0440\u0430\u0441\u0442 \u043a\u044a\u043c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0442\u0430"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">At Lindstr\u00f6m, we have been practicing and promoting sustainable ways of working for decades. Our well-developed strategy for the future continues our history of positive development. As Senior Vice President Ecosystems, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Anna-Kaisa Huttunen<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> points out: \u201cWe have 170 years of experience to be proud of. Throughout all these decades, we have always strived to raise the bar for sustainability. But one thing has not changed: our commitment to making environmentally friendly decisions every day. It is a goal embedded in the \u2018DNA\u2019 of our business.\u201d<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We have long practiced corporate social responsibility towards the environment, our employees, and our customers\u2019 sustainability aspirations. To that end, we offer not only eco-friendly products, but also services. We are now even more committed to making our sustainability efforts the foundation of who we are. Not only do we aim to recycle 100% of our textiles, but we also work with the same principles everywhere we do business. In short, we are working towards being the most sustainable company in our industry.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The goal is 100% recycling.<\/span><\/span><\/strong><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">While <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Huttunen<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> is rightly proud of Lindstr\u00f6m\u2019s reputation, she is even more enthusiastic about the company\u2019s plans for the future. \u201cWe have huge potential to increase our offering thanks to sustainability. For example, we recently set a goal to achieve <\/span><\/span><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/strategy-2025\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">100% recycling of our products within the next 5 years<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . Because we rent out our textile products instead of selling them, we are in a position to lead the way towards 100% recycling.\u201d<\/span><\/span><\/p>\n<blockquote><p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#8222;We recently set a goal to reach 100% recycling of our products within the next 5 years.&#8220;<\/span><\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Our business model is built on the circular economy in its purest form. It offers an alternative to disposable items or owning and cleaning textiles at home. According to a report by the McArthur Foundation, the fastest way to promote a circular economy is to extend the life cycle of textiles so that they can be used for as long as possible. That\u2019s exactly what we do: <\/span><\/span><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/cross-ordering-gives-new-life-to-textiles\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">we design for maximum durability<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , tailor-made for specific purposes, make clothes that are easy to repair, and only produce new products when needed. Our business model keeps items in circulation in good condition for as long as possible. And once they\u2019re worn out, we recycle them into new products in ways that are revolutionizing the current apparel business.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Many markets &#8211; one world<\/span><\/span><\/strong><\/p>\n<p>\u041a\u044a\u0434\u0435\u0442\u043e \u0438 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u043c \u043f\u043e \u0441\u0432\u0435\u0442\u0430, \u043d\u0438\u0435 \u0441\u043b\u0435\u0434\u0432\u0430\u043c\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u043e\u043a\u043e\u043b\u043d\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0430. <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/environmental-care-lindstrom-services\/\">\u0421\u0442\u0430\u0440\u0430\u0435\u043c \u0441\u0435 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430\u043c\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043a\u043e\u043d\u0441\u0443\u043c\u0430\u0446\u0438\u044f\u0442\u0430 \u0441\u0438 \u043d\u0430 \u0432\u043e\u0434\u0430, \u0435\u043d\u0435\u0440\u0433\u0438\u044f \u0438 \u043f\u0435\u0440\u0438\u043b\u043d\u0438 \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0438 \u0432\u044a\u0432 \u0432\u0441\u044f\u043a\u0430 \u0441\u0442\u0440\u0430\u043d\u0430<\/a>. \u041e\u0431\u0440\u044a\u0449\u0430\u043c\u0435 \u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u0430\u0432\u0430\u0442\u0430 \u043d\u0430 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435. \u0421\u0442\u0440\u0435\u043c\u0438\u043c \u0441\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u043c\u0435\u0441\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u0438 \u0438 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u043d\u0438 \u043e\u0442 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0446\u0438\u0442\u0435. \u0412\u044a\u0432 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441 \u0442\u043e\u0432\u0430 \u043d\u0438\u0435 \u0441\u044a\u0449\u043e \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043c\u0435 \u0432\u044a\u0440\u0445\u0443 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0442\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u0446\u0438. \u0421\u0442\u0440\u0438\u043a\u0442\u043d\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u043c\u0435 \u0434\u0430\u043b\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0434\u0435\u0442\u0441\u043a\u0438 \u0442\u0440\u0443\u0434, \u043f\u043b\u0430\u0449\u0430\u0442 \u043f\u0440\u0435\u043a\u0430\u043b\u0435\u043d\u043e \u043c\u0430\u043b\u043a\u043e, \u043a\u0430\u0440\u0430\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0438 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u043f\u043e-\u0434\u044a\u043b\u0433\u0438 \u043e\u0442 \u043f\u0440\u0438\u0435\u0442\u043e\u0442\u043e \u0447\u0430\u0441\u043e\u0432\u0435 \u0438\u043b\u0438 \u043d\u0435 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0437\u0434\u0440\u0430\u0432\u043e\u0441\u043b\u043e\u0432\u043d\u0430 \u0441\u0440\u0435\u0434\u0430.<\/p>\n<p><strong>\u0411\u0438\u043e\u0442\u044a\u043a\u0430\u043d\u0438 \u0438 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u043f\u0440\u0435\u0434 <\/strong><strong>Lindstr<\/strong><strong>\u00f6<\/strong><strong>m<\/strong><\/p>\n<p>\u0414\u0440\u0443\u0433 \u0441\u0442\u0440\u0435\u043c\u0435\u0436, \u043a\u043e\u0439\u0442\u043e <strong>Huttunen<\/strong> \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0432\u0430 \u043a\u0430\u0442\u043e \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0432\u0430\u0436\u0435\u043d \u0437\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u043d\u0430\u0442\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f, \u0435 <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/eco-design-mats-even-more-eco\/\">\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u043e\u0432\u043e\u0432\u044a\u0437\u043d\u0438\u043a\u0432\u0430\u0449\u0438\u0442\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0437\u0430 \u0431\u0438\u043e\u0442\u044a\u043a\u0430\u043d\u0438<\/a>. \u201e\u0422\u043e\u0432\u0430 \u043d\u043e\u0432\u043e \u043f\u043e\u043a\u043e\u043b\u0435\u043d\u0438\u0435 \u0442\u0435\u043a\u0441\u0442\u0438\u043b \u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u043e \u0441 \u0446\u0435\u043b \u0434\u0430 \u0431\u044a\u0434\u0435 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u043e \u043f\u043e-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043e\u0442 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430\u0449\u0438\u0442\u0435 \u0442\u044a\u043a\u0430\u043d\u0438 \u043e\u0442 \u043f\u043e\u043b\u0438\u0431\u043b\u0435\u043d\u0434. \u041d\u0430\u043f\u044a\u043b\u043d\u043e \u0441\u044a\u043c \u0443\u0431\u0435\u0434\u0435\u043d\u0430, \u0447\u0435 \u0442\u043e \u0449\u0435 \u0437\u0430\u043c\u0435\u043d\u0438 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u0430, \u043a\u043e\u0439\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435 \u0432 \u0441\u0435\u0433\u0430\u0448\u043d\u0438\u0442\u0435 \u0441\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u0434\u043e\u0440\u0438 \u0442\u0430\u0437\u0438 \u043f\u0440\u043e\u043c\u044f\u043d\u0430 \u0434\u0430 \u043e\u0442\u043d\u0435\u043c\u0435 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0433\u043e\u0434\u0438\u043d\u0438\u201c.<\/p>\n<p>\u041a\u0430\u0442\u043e \u0441\u0435 \u0437\u0430\u043c\u0438\u0441\u043b\u0438\u0442\u0435, \u0447\u0435 Lindstr\u00f6m \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0443\u0432\u0430 \u043e\u0442 \u043f\u043e\u0447\u0442\u0438 \u0434\u0432\u0430 \u0432\u0435\u043a\u0430, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0431\u0438\u0435\u0442\u0435 \u043f\u043e-\u0434\u043e\u0431\u0440\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0430 \u0437\u0430\u0449\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0438\u043c\u0430 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u044f\u0441\u0435\u043d \u043f\u043b\u0430\u043d \u0437\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0431\u044a\u0434\u0435\u0449\u0435. \u041a\u0430\u043a\u0442\u043e \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0432\u0430 <strong>Huttunen<\/strong>: \u201e\u041d\u0438\u0435 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438\u043c \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043c\u0435 \u043d\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0434\u0430 \u043d\u043e\u0441\u0438 \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0441\u0432\u043e\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438 &#8211; \u043f\u0440\u0435\u0437 \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0438\u0442\u0435 \u0434\u0432\u0430 \u0432\u0435\u043a\u0430 \u0438 \u0441\u043b\u0435\u0434 \u0442\u043e\u0432\u0430\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Lindstr\u00f6m, we have been practicing and promoting sustainable ways of working for decades. 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