{"id":5138,"date":"2021-06-03T11:31:17","date_gmt":"2021-06-03T08:31:17","guid":{"rendered":"https:\/\/lindstromgroup.com\/bg\/?p=5138"},"modified":"2025-05-27T10:19:19","modified_gmt":"2025-05-27T07:19:19","slug":"strategy-2025","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/bg\/article\/strategy-2025\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f 2025: \u041d\u0438\u0435 \u0441\u0435 \u0433\u0440\u0438\u0436\u0438\u043c \u2013 \u043d\u0438\u0435 \u0441\u0435 \u043e\u0442\u043b\u0438\u0447\u0430\u0432\u0430\u043c\u0435 \u2013 \u043d\u0438\u0435 \u0438\u0437\u0440\u0430\u0441\u0442\u0432\u0430\u043c\u0435"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In early 2020, we launched our 2025 strategy. Our business remains committed to making our customers\u2019 lives easier through textile services. At its core is a commitment <\/span><\/span><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/environmental-care-lindstrom-services\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">to caring for people and our planet<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , which is why the strategy is based on a sustainable, circular business model with operations conceptualized in 24 countries. While our textile product offerings vary by country, our services ensure that we offer the same reliable and sustainable working methods for all customers, while meeting the specific hygiene safety requirements of different industries.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Over the next five years, <\/span><\/span><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/sustainability-2025\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">our goal is to become a company that enables our customers to be more sustainable with easy-to-use textile services<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> delivered with passion and humanity. We focus on a deep understanding of the industries we serve. Knowing every little need of our customers enables us to share our extensive sector-specific knowledge with global and local markets. Our customers also become more sustainable as we improve the sustainability of our own operations \u2013 for example by recycling textile waste. Being an accessible company also includes digitizing our services \u2013 this improves transparency, optimizes textile volume and helps our customers to self-serve. Responsibility, enthusiasm, the joy of learning and profitable growth are the values \u200b\u200bthat guide our customer relationships.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Challenging start<\/span><\/span><\/strong><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Our 2025 strategy was put to the test almost immediately after its announcement, when the entire world was hit by the COVID-19 pandemic. The work of adjusting it at the regional level was carried out in a rapidly changing environment that tested the resilience and resilience of our people and strategic decisions. Nevertheless, the future direction of the company turned out to be the right one, which opened new doors for us to a global market that experienced a sudden need for <\/span><\/span><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/our-hygiene-standards-ensure-laundry-quality-and-biocontamination-control\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">hygienic, reliable and transparent services<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The strategy will be reflected in all actions of our Lindstr\u00f6mers. The first year of it is about informing them about all the company&#8217;s choices and encouraging them to participate in the implementation of the various new directions in their daily work. Cooperation between the countries in which Lindstr\u00f6m operates, for the benefit of our customers and with a special focus on the sustainability of our services and products is definitely off to a good start.<\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Highlights of Strategy 2025<\/span><\/span><\/strong><\/p>\n<ul>\n<li>\u0420\u0430\u0431\u043e\u0442\u043d\u0438\u0446\u0438\u0442\u0435 \u043d\u0438 \u0432 \u043f\u0435\u0440\u0430\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u044f, \u043a\u0430\u043a\u0442\u043e \u0438 \u0447\u043b\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0435\u043a\u0438\u043f\u0430 \u043d\u0438 \u0432 \u0437\u0430\u0432\u043e\u0434\u0430 <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/made-in-latvia\/\">Prodem<\/a> \u0441\u0430 <a href=\"https:\/\/lindstromgroup.com\/bg\/announcements\/lindstrom-rewards-all-its-employees-who-have-not-had-the-opportunity-to-work-remotely-during-corona-pandemic\/\">\u0437\u0430\u043f\u0430\u0437\u0438\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0430\u0442\u0430 \u0441\u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430<\/a>. \u0421\u0442\u043e\u0442\u0438\u0446\u0438 Lindstr\u00f6mer-\u0438 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0432\u0430\u0442 \u0434\u0430 \u0438\u0437\u043f\u044a\u043b\u043d\u044f\u0432\u0430\u0442 \u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 (\u043c\u043d\u043e\u0433\u043e \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0432 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043d\u0438 \u0441\u0435\u043a\u0442\u043e\u0440\u0438 \u043a\u0430\u0442\u043e \u0437\u0434\u0440\u0430\u0432\u0435\u043e\u043f\u0430\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u0444\u0430\u0440\u043c\u0430\u0446\u0438\u044f\u0442\u0430) \u0438 \u0434\u043e\u043f\u0440\u0438\u043d\u0430\u0441\u044f\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0437\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0438 \u043d\u0430 \u043d\u0430\u0434\u0435\u0436\u0434\u0435\u043d \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0421\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u0445\u043c\u0435 \u043f\u043e-\u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0437\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043a\u0430\u0442\u043e <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/eco-design-mats-even-more-eco\/\">ECO design \u0438\u0437\u0442\u0440\u0438\u0432\u0430\u043b\u043a\u0438, \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0438 \u043e\u0442 \u0432\u043b\u0430\u043a\u043d\u0430 \u043e\u0442 \u0438\u0437\u0446\u044f\u043b\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0438 PET \u0431\u0443\u0442\u0438\u043b\u043a\u0438<\/a>. \u0414\u0440\u0443\u0433 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u043d\u043e\u0432\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u043f\u043e\u0440\u044a\u0447\u0430\u0442 \u043c\u0430\u0441\u043a\u0438 \u0437\u0430 \u043c\u043d\u043e\u0433\u043e\u043a\u0440\u0430\u0442\u043d\u0430 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0430, \u0437\u0430 \u0434\u0430 \u0437\u0430\u0449\u0438\u0442\u044f\u0442 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u0438 \u043e\u0442 COVID-19.<\/li>\n<li>\u041d\u0430\u043f\u0440\u0430\u0432\u0438\u0445\u043c\u0435 \u0433\u043e\u043b\u044f\u043c \u043d\u0430\u043f\u0440\u0435\u0434\u044a\u043a \u0432 \u043f\u0440\u0438\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/sustainability-goes-digital\/\">RFID \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442 \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0442\u0435 \u043e\u0431\u043b\u0435\u043a\u043b\u0430 \u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u0442\u0435 \u043f\u043e \u043f\u0440\u0430\u043d\u0435 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u0430<\/a>. \u0422\u043e\u0432\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0434\u0430 \u043f\u0435\u0441\u0442\u044f\u0442 \u0432\u0440\u0435\u043c\u0435 \u0438 \u043f\u0430\u0440\u0438 \u0447\u0440\u0435\u0437 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u043d\u0438 \u043e\u0431\u0435\u043c\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430\u0442\u0430 \u0443\u043d\u0438\u0444\u043e\u0440\u043c\u0438.<\/li>\n<li>\u041e\u0442\u0432\u043e\u0440\u0438\u0445\u043c\u0435 \u043d\u043e\u0432\u043e\u0442\u043e \u0441\u0438 \u043f\u0435\u0440\u0430\u043b\u043d\u043e \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u043e\u0442 \u0441\u0432\u0435\u0442\u043e\u0432\u043d\u0430 \u043a\u043b\u0430\u0441\u0430 \u0432 \u0433\u0440\u0430\u0434 Bradford, \u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0438\u044f. \u0422\u043e \u0435 \u043e\u0431\u043e\u0440\u0443\u0434\u0432\u0430\u043d\u043e \u0441 \u043d\u0430\u0439-\u0441\u044a\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f, \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0430\u0449\u0430 \u0435\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0437\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438.<\/li>\n<li>\u041f\u0440\u0438\u0434\u043e\u0431\u0438\u0445\u043c\u0435 \u043a\u0438\u0442\u0430\u0439\u0441\u043a\u0438\u0442\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u043d\u0430 CINTAS, \u0437\u0430 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043c \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438 \u043e\u0449\u0435 \u043f\u043e-\u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u0438 \u043d\u0430\u0435\u043c\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u0435\u043a\u0441\u0442\u0438\u043b.<\/li>\n<li><a href=\"https:\/\/lindstromgroup.com\/bg\/article\/cx-week-customer-experience\/\">\u041f\u043e\u0434\u043e\u0431\u0440\u0438\u0445\u043c\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435<\/a> \u0441 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043a\u0430\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/sustainability-goes-digital\/\">eLindstr\u00f6m<\/a> \u0438 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8,5.<\/li>\n<li>\u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0445\u043c\u0435 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0442\u0430 \u0434\u0430 \u043e\u0442\u043a\u0440\u0438\u0432\u0430\u0442 \u0431\u044a\u0434\u0435\u0449\u0438\u0442\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0438 \u0434\u0430 \u043e\u0431\u0441\u044a\u0436\u0434\u0430\u0442 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0438\u0446\u0438. \u0422\u043e\u0432\u0430 \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0430\u0448\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u0433\u0440\u0438\u0436\u0430 \u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 (Lindstr\u00f6m Lounge \u2013 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0443\u044a\u0440\u043a\u0448\u043e\u043f\u043e\u0432\u0435 \u0438 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0438). \u041f\u043e\u0434\u0433\u043e\u0442\u0432\u0438\u0445\u043c\u0435 \u0441\u0435 \u0441\u044a\u0449\u043e \u0438 \u0434\u0430 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043c\u0435 Lindstr\u00f6m Lounge \u0432 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u0435\u043d \u043f\u043b\u0430\u043d.<\/li>\n<li>\u041e\u0442\u0432\u043e\u0440\u0438\u0445\u043c\u0435 \u043d\u043e\u0432\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0430 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u043e \u043e\u0431\u043b\u0435\u043a\u043b\u043e, Prodem Hungary Ltd \u0432 \u0433\u0440\u0430\u0434 Kazinkbarcika, \u0423\u043d\u0433\u0430\u0440\u0438\u044f, \u0437\u0430 \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u0438 \u043f\u043e\u0440\u044a\u0447\u043a\u0438, 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