{"id":4778,"date":"2020-10-08T11:46:16","date_gmt":"2020-10-08T08:46:16","guid":{"rendered":"https:\/\/lindstromgroup.com\/bg\/?p=4778"},"modified":"2024-06-26T15:20:00","modified_gmt":"2024-06-26T12:20:00","slug":"cx-week-customer-experience","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/bg\/article\/cx-week-customer-experience\/","title":{"rendered":"\u0421\u0435\u0434\u043c\u0438\u0446\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 (CX)"},"content":{"rendered":"<p><strong>Juha Laurio, CEO, Lindstr\u00f6m Group<\/strong><\/p>\n<p>\u041f\u044a\u0440\u0432\u0430\u0442\u0430 \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u043d\u0430 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438 \u0435 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0430 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043d\u0430\u0441 \u0432 Lindstr\u00f6m &#8211; \u043f\u0440\u0430\u0437\u043d\u0443\u0432\u0430\u043c\u0435 \u043d\u0430\u0448\u0435\u0442\u043e \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043d\u0438, \u043a\u0430\u0442\u043e \u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043c \u043f\u043e-\u0432\u0438\u0434\u0438\u043c\u043e \u043f\u0440\u0435\u0434 \u0441\u0432\u0435\u0442\u0430. \u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u043e\u0431\u044f\u0441\u043d\u044f \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 CX (Customer Experience) \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u043e\u0431\u0430\u0447\u0435, \u0438\u0441\u043a\u0430\u043c \u0434\u0430 \u043f\u043e\u0437\u0434\u0440\u0430\u0432\u044f \u0432\u0441\u0438\u0447\u043a\u0438\u0442\u0435 \u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438! \u041e\u0442 Lindstr\u00f6m \u0441\u0435 \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u043c\u0435 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u043c \u0441\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u043e \u0438 \u0434\u0430 \u0443\u0441\u043f\u044f\u0432\u0430\u043c\u0435 \u0437\u0430\u0435\u0434\u043d\u043e \u0441 \u0432\u0430\u0441!<\/p>\n<p>\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043c\u0435 CX \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e \u043e\u0442 2018 \u0433. \u043d\u0430\u0441\u0430\u043c. \u0426\u0435\u043b\u0442\u0430 \u043d\u0430 \u0442\u0435\u0437\u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0435 \u0434\u0430 \u0440\u0430\u0437\u0432\u0438\u0435\u043c \u0438 \u0437\u0430\u0434\u044a\u043b\u0431\u043e\u0447\u0438\u043c \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0432 Lindstr\u00f6m \u0438 \u0440\u0430\u0437\u0431\u0438\u0440\u0430 \u0441\u0435, \u0434\u0430 \u043e\u0442\u043f\u0440\u0430\u0437\u043d\u0443\u0432\u0430\u043c\u0435 \u0441\u0432\u043e\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u041f\u0440\u0435\u0437 2019 \u0433. CX \u0441\u0435\u0434\u043c\u0438\u0446\u0430\u0442\u0430 \u0431\u0435\u0448\u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u0430, \u0437\u0430\u0449\u043e\u0442\u043e \u0438\u043c\u0430\u0445\u043c\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043c \u043d\u0430 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0430\u0449\u0438\u0442\u0435 \u0438 \u043d\u0430 \u0433\u043e\u0441\u0442-\u043b\u0435\u043a\u0442\u043e\u0440\u0430 \u0422\u043e\u043c\u0430\u0441 \u041a\u043e\u043b\u0441\u0442\u044a\u0440 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0442 \u043a\u044a\u043c \u043d\u0430\u0441 \u0432 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u0435\u043c\u0430\u0442\u0430 \u0437\u0430 \u0442\u043e\u0432\u0430, \u043a\u0430\u043a \u0435\u0434\u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0430 \u043c\u0430\u0440\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Lindstr\u00f6m\u2019s CX Day 4.10.2019\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Tyvdh93iMJA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>CX \u0441\u0435\u0434\u043c\u0438\u0446\u0430\u0442\u0430 \u043f\u0440\u0435\u0437 2020 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430 \u043c\u0435\u0436\u0434\u0443 5-\u0442\u0438 \u0438 9-\u0442\u0438 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438. \u0422\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u0442\u0435\u043c\u0430\u0442\u0430 \u0435 \u201e\u0418\u0441\u0442\u0438\u043d\u0441\u043a\u043e\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e\u201c \u00a0\u0438 \u0442\u044f \u0435 \u043e\u0442 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u0442\u0430 \u043d\u0438 \u0446\u0435\u043b \u0434\u0430 \u0431\u044a\u0434\u0435\u043c \u0436\u0435\u043b\u0430\u043d\u0438\u044f \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u043a \u0438 \u0434\u0430 \u0443\u0441\u043f\u044f\u0432\u0430\u043c\u0435 \u0437\u0430\u0435\u0434\u043d\u043e \u0441 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u0417\u0430 \u043c\u0435\u043d \u043b\u0438\u0447\u043d\u043e \u201e\u0418\u0441\u0442\u0438\u043d\u0441\u043a\u043e\u0442\u043e \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e\u201c \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0447\u043e\u0432\u0435\u043a \u043d\u0430\u0438\u0441\u0442\u0438\u043d\u0430 \u0441\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430 \u043e\u0442 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0430 \u0441\u0438 \u0438 \u0432\u0438\u043d\u0430\u0433\u0438 \u043c\u0443 \u043f\u043e\u043c\u0430\u0433\u0430 \u0432\u044a\u0432 \u0432\u0441\u0438\u0447\u043a\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e, \u0431\u0435\u0437 \u0434\u0430 \u0438\u043c\u0430 \u043d\u044f\u043a\u0430\u043a\u0432\u0438 \u043b\u0438\u0447\u043d\u0438 \u0441\u0442\u0438\u043c\u0443\u043b\u0438. \u0418\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u044f\u0442 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430, \u0434\u043e\u0440\u0438 \u0442\u044f \u0434\u0430 \u043d\u0435 \u0435 \u0432 \u043d\u0435\u0433\u043e\u0432\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u043f\u043e\u043b\u0437\u0430.<\/p>\n<p><strong>\u0420\u0430\u0437\u0431\u0438\u0440\u0430\u043c\u0435 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u0437\u0430\u0435\u0434\u043d\u043e<\/strong><\/p>\n<p>\u0422\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 \u0435 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u043d\u0430. COVID-19 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u043c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u0438 <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/facemasks-lower-infection-rates\/\">\u0432 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438 \u0438 \u0441\u0430\u043c\u0438\u0442\u0435 \u043d\u0438\u0435 \u0432 Lindstr\u00f6m \u0440\u0430\u0431\u043e\u0442\u0438\u043c<\/a>. \u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430 \u043e\u0431\u0430\u0447\u0435 \u043f\u043e\u043a\u0430\u0437\u0430 \u043a\u043e\u043b\u043a\u043e \u0432\u0430\u0436\u043d\u0438 \u0441\u0430 \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u0438\u0442\u0435, \u0441\u0438\u043b\u043d\u0438 \u0438 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u043d\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f. \u0418\u0437\u0441\u043b\u0443\u0448\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0438\u043c, \u043f\u0440\u043e\u044f\u0432\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u044a\u043f\u0440\u0438\u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u043e\u043c\u043e\u0449 \u0432 \u0442\u0435\u0437\u0438 \u0442\u0440\u0443\u0434\u043d\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0430 \u0441\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0438 \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u043e \u0432\u0440\u0435\u043c\u0435.<\/p>\n<p>\u041d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438 \u0442\u0435\u0445\u043d\u0438\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0438 \u0441\u044a\u0449\u043e \u0441\u0430 \u043f\u043e\u0432\u043b\u0438\u044f\u043d\u0438 \u043e\u0442 \u043c\u0435\u0433\u0430\u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438\u0442\u0435: <a href=\"https:\/\/lindstromgroup.com\/bg\/article\/elindstrom-online-serice\/\">\u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430<\/a>, \u043a\u043b\u0438\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438, \u0437\u0430\u0441\u0442\u0430\u0440\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0435\u0442\u043e &#8211; \u0442\u043e\u0432\u0430 \u0441\u0430 \u0441\u0430\u043c\u043e \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u0430. \u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0438\u0441\u043a\u0430\u043c\u0435 \u0434\u0430 \u0443\u0441\u043f\u0435\u0435\u043c \u0437\u0430\u0435\u0434\u043d\u043e \u0441 \u0442\u044f\u0445, \u043d\u0438\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0433\u0438 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f\u043c\u0435 \u0447\u0440\u0435\u0437 \u0443\u0441\u043a\u043e\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043d\u0435\u043f\u0440\u0435\u043a\u044a\u0441\u043d\u0430\u0442\u043e\u0442\u043e \u0438\u043c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0438 \u0447\u0440\u0435\u0437 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0430\u0442\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0438\u043c. \u0422\u043e\u0447\u043d\u043e \u043d\u0430 \u0442\u0435\u0437\u0438 \u0446\u0435\u043b\u0438 \u0435 \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 Lindstr\u00f6m Lounge. \u0427\u0440\u0435\u0437 \u043d\u0435\u044f \u043d\u0438\u0435 \u043f\u043e\u043c\u0430\u0433\u0430\u043c\u0435 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438 \u0434\u0430 \u0441\u0442\u0430\u043d\u0430\u0442 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0432 \u0441\u0432\u043e\u044f\u0442\u0430 \u043e\u0431\u043b\u0430\u0441\u0442 \u0438 \u0438\u043c \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0430 \u0437\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u0438\u043c. \u041f\u043e\u0442\u0430\u043f\u044f\u0439\u043a\u0438 \u0441\u0435 \u0432 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