{"id":2235,"date":"2017-03-14T11:05:02","date_gmt":"2017-03-14T09:05:02","guid":{"rendered":"https:\/\/lindstrom.beta.web-veistamo.fi\/bg\/?p=2235"},"modified":"2025-05-27T10:01:54","modified_gmt":"2025-05-27T07:01:54","slug":"new-brand-lindstrom","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/bg\/article\/new-brand-lindstrom\/","title":{"rendered":"\u041d\u043e\u0432 \u0431\u0440\u0430\u043d\u0434 \u0437\u0430 Lindstr\u00f6m"},"content":{"rendered":"<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Caring for people is at the heart of our new brand<\/span><\/span><\/strong><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In September, Lindstr\u00f6m launched a more cheerful and people-oriented brand that truly aligns with our strategic decisions for 2020.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2237 size-full\" src=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/21\/2017\/03\/Juha-Laurio-Comment-Picture.jpg\" alt=\"Juha Laurio Comment Picture\" width=\"900\" height=\"400\" srcset=\"https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/21\/2017\/03\/Juha-Laurio-Comment-Picture.jpg 900w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/21\/2017\/03\/Juha-Laurio-Comment-Picture-300x133.jpg 300w, https:\/\/d2ris6qfzcz0wn.cloudfront.net\/wp-content\/uploads\/sites\/21\/2017\/03\/Juha-Laurio-Comment-Picture-768x341.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Overall, the journey of creating a compelling brand story as a global team effort has been truly incredible. I am now extremely proud to say that our story is all about caring for people.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So what does caring for us mean? Simply put, we truly enjoy what we do every day. It\u2019s about using our brains and hearts to take care of our customers; being really close to them, helping them smile and be calm so they can focus on what they do best. It\u2019s also about caring for our employees; helping them be successful and grow within the company. It\u2019s about introducing new things that will help us grow and keep us in the game.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It has always been important for us to grow together with our customers. To think and be inspired by new, even crazy ideas \u2013 and to try them out together. Today I am very happy to say that this journey and passion for innovation are also reflected in our brand \u2013 even stronger than before. Achieving an excellent experience from our services and supporting the future success of our customers means everything to us.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">I believe that truly engaging with our customers and the markets we operate in requires not only passion, but also continuous learning about local cultures and people. It\u2019s all about our integration into diverse business cultures, being truly \u201cglocal\u201d; blending global and local knowledge with the joy of learning and empowering local solutions. And I truly believe that\u2019s what makes us different. <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We care!<\/span><\/span><\/strong><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Inspired by the new brand,<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Juha Laurio<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">President and CEO<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Lindstr\u00f6m Group<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430 \u043d\u0430\u0441 \u0432\u0438\u043d\u0430\u0433\u0438 \u0435 \u0431\u0438\u043b\u043e \u0432\u0430\u0436\u043d\u043e \u0434\u0430 \u0440\u0430\u0441\u0442\u0435\u043c \u0437\u0430\u0435\u0434\u043d\u043e \u0441 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\u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430 \u2013 \u0434\u043e\u0440\u0438 \u043f\u043e-\u0441\u0438\u043b\u043d\u043e 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