{"id":17585,"date":"2025-10-08T15:59:29","date_gmt":"2025-10-08T12:59:29","guid":{"rendered":"https:\/\/lindstromgroup.com\/bg\/?p=17585"},"modified":"2025-10-09T16:34:47","modified_gmt":"2025-10-09T13:34:47","slug":"customer-experience-week","status":"publish","type":"post","link":"https:\/\/lindstromgroup.com\/bg\/article\/customer-experience-week\/","title":{"rendered":"\u041a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435: \u0414\u0430 \u0443\u043b\u0435\u0441\u043d\u044f\u0432\u0430\u043c\u0435 \u0436\u0438\u0432\u043e\u0442\u0430 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 – \u0442\u043e\u0432\u0430 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0430\u0442\u0430 \u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430."},"content":{"rendered":"\n

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<\/p>\n\n\n\n

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<\/p>\n\n\n\n

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\"\"<\/figure>
\n

\u0411\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0438\u0442\u0435 \u0438\u0437\u0442\u0440\u0438\u0432\u0430\u043b\u043a\u0438 \u043d\u0430 Lindstr\u00f6m \u043e\u0441\u0432\u0435\u043d, \u0447\u0435 \u0441\u0435 \u0433\u0440\u0438\u0436\u0430\u0442 \u0437\u0430 \u043f\u043e-\u043b\u0435\u0441\u043d\u0430\u0442\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u043d\u0430 \u0445\u0438\u0433\u0438\u0435\u043d\u0430\u0442\u0430, \u0441\u0430 \u0435\u0434\u0438\u043d \u043f\u0435\u0440\u0444\u0435\u043a\u0442\u0435\u043d \u0437\u0430\u0432\u044a\u0440\u0448\u0435\u043a<\/a> \u043d\u0430 \u043d\u0430\u0448\u0438\u044f \u043d\u043e\u0432 \u043e\u0444\u0438\u0441 \u0438 \u0441 \u0442\u044f\u0445 \u043d\u0438\u0435 \u043f\u043e\u0441\u0440\u0435\u0449\u0430\u043c\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0438, \u043a\u0430\u043a\u0442\u043e \u0434\u043e\u043b\u0443 \u043d\u0430 \u0432\u0445\u043e\u0434\u0430 \u043d\u0430 \u0441\u0433\u0440\u0430\u0434\u0430\u0442\u0430, \u0442\u0430\u043a\u0430 \u0438 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043e \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0432\u043b\u044f\u0437\u0430\u0442 \u0432 \u043e\u0444\u0438\u0441\u0430.<\/p>\n\n\n\n

\u0415\u043c\u0438\u043b \u0419\u043e\u043d\u0438\u0434\u043e\u0432, \u0423\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b \u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u043a \u043d\u0430 \u0423\u043d\u0438 \u0421\u0442\u0435\u0439\u0442 \u0411\u0440\u043e\u043a\u0435\u0440<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

\u0420\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u0438 \u043f\u043e\u0441\u0440\u0435\u0449\u0430\u043d\u0435 \u043d\u0430 \u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430<\/h3>\n\n\n\n

\u0421 \u043d\u043e\u0432\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 Voice of Customer (\u0413\u043b\u0430\u0441\u044a\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430)<\/strong> \u0438\u043c\u0430\u043c\u0435 \u043e\u0449\u0435 \u043f\u043e-\u0434\u043e\u0431\u044a\u0440 \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0443\u043b\u0430\u0432\u044f\u043c\u0435 \u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u0438 \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0432 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0430\u0442\u0430 \u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430. \u0421 \u043d\u0435\u0439\u043d\u0430 \u043f\u043e\u043c\u043e\u0449 \u0441\u044a\u0431\u0438\u0440\u0430\u043c\u0435 \u043c\u043d\u0435\u043d\u0438\u044f\u0442\u0430 \u0438 \u0447\u0443\u0432\u0441\u0442\u0432\u0430\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0447\u0440\u0435\u0437 \u0430\u043d\u043a\u0435\u0442\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u0432\u044e\u0442\u0430. \u041f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0435 \u043e\u0442 \u0441\u044a\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u043d\u0430\u0448\u0430\u0442\u0430 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u043d\u0438 \u043f\u043e\u043c\u0430\u0433\u0430\u0442 \u0434\u0430 \u043d\u0430\u0441\u043e\u0447\u0432\u0430\u043c\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u0442\u043e \u0441\u0438.<\/p>\n\n\n\n

\u0421\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u0435 \u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u044f\u0432\u0430 \u0447\u0440\u0435\u0437 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043d\u0430 \u043c\u044f\u0441\u0442\u043e, \u0441\u044a\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435, \u0442\u0435\u0441\u0442\u0432\u0430\u043d\u0435 \u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u0438\u0434\u0435\u0438. \u0427\u0440\u0435\u0437 \u043d\u0430\u0448\u0430\u0442\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u044f \u0437\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f Lindstr\u00f6m Lounge<\/strong> \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043c\u0435 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043c\u0435 \u043d\u043e\u0432\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u2013 \u0441\u0430\u043c\u043e \u043f\u0440\u0435\u0437 2023 \u0433. \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u043e\u0445\u0430 44 \u0442\u0430\u043a\u0438\u0432\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f<\/strong>.<\/p>\n\n\n\n

\n

\u0412 Lindstr\u00f6m \u0432\u044f\u0440\u0432\u0430\u043c\u0435, \u0447\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0430 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e. \u041e\u0431\u0440\u0430\u0442\u043d\u0430\u0442\u0430 \u0432\u0440\u044a\u0437\u043a\u0430, \u043a\u043e\u044f\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043c\u0435, \u043d\u0438 \u043d\u0430\u0441\u043e\u0447\u0432\u0430 \u043a\u044a\u043c \u043f\u043e-\u0434\u044a\u043b\u0431\u043e\u043a\u0430 \u043b\u043e\u044f\u043b\u043d\u043e\u0441\u0442, \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043e\u0441\u0442 \u0438 \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u0438 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f. \u0414\u044a\u043b\u0431\u043e\u043a\u043e\u0442\u043e \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438\u0442\u0435 \u043f\u0440\u043e\u0437\u0440\u0435\u043d\u0438\u044f \u0435 \u043a\u043b\u044e\u0447\u044a\u0442 \u043a\u044a\u043c \u043d\u0430\u0448\u0438\u044f \u0431\u044a\u0434\u0435\u0449 \u0443\u0441\u043f\u0435\u0445.<\/p>\n\n\n\n

Salla Kosonen, \u041c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u201e\u041a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435\u201c<\/strong><\/p>\n<\/blockquote>\n\n\n\n

\u0412 Lindstr\u00f6m<\/strong> \u043f\u0440\u0430\u0432\u0438\u043c \u0436\u0438\u0432\u043e\u0442\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043f\u043e-\u043b\u0435\u0441\u0435\u043d, \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u043d\u0430\u0434\u0435\u0436\u0434\u043d\u0438 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0438 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u043d\u0438 \u0443\u0441\u043b\u0443\u0433\u0438, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0442\u0435 \u043d\u0430 \u043a\u0440\u044a\u0433\u043e\u0432\u0430\u0442\u0430 \u0438\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430.
\u041d\u0430\u0448\u0438\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0432\u0438\u0441\u043e\u043a\u043e \u043d\u0438\u0432\u043e \u043d\u0430 \u0445\u0438\u0433\u0438\u0435\u043d\u0430, \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442 \u0438 \u043a\u043e\u043c\u0444\u043e\u0440\u0442 \u2013 \u0437\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u043e\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435.<\/p>\n\n\n\n

\u0421\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0441\u0435 \u0441 \u043d\u0430\u0441 \u043e\u0449\u0435 \u0434\u043d\u0435\u0441 \u043d\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d +359 2 841 1110 \u0438\u043b\u0438 \u043d\u0438 \u043f\u0438\u0448\u0435\u0442\u0435 \u043d\u0430 infobg@lindstromgroup.com<\/a> \u0437\u0430 \u0434\u0430 \u043d\u0430\u0443\u0447\u0438\u0442\u0435 \u043a\u0430\u043a \u043c\u043e\u0436\u0435\u043c \u0434\u0430 \u0443\u043b\u0435\u0441\u043d\u0438\u043c \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043c\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u0432\u044a\u0432 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0417\u0430 \u043d\u0430\u0441 \u0432 Lindstr\u00f6m \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e\u0442\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435 \u0435 \u0437\u0430\u043b\u043e\u0436\u0435\u043d\u043e \u0432\u044a\u0432 \u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u043c, \u0437\u0430 \u0434\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0432\u0430\u043c\u0435 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438. \u041d\u0430\u0448\u0430\u0442\u0430 \u0446\u0435\u043b \u043a\u0430\u0442\u043e \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0430 \u043a\u044a\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0435…<\/p>\n","protected":false},"author":91,"featured_media":17596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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\u0440\u0430\u0431\u043e\u0442\u0430. - Lindstr\u00f6m Bulgaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u043e \u0438\u0437\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435: \u0414\u0430 \u0443\u043b\u0435\u0441\u043d\u044f\u0432\u0430\u043c\u0435 \u0436\u0438\u0432\u043e\u0442\u0430 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 - \u0442\u043e\u0432\u0430 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0430\u0442\u0430 \u043d\u0438 \u0440\u0430\u0431\u043e\u0442\u0430. - Lindstr\u00f6m Bulgaria\" \/>\n<meta property=\"og:description\" content=\"\u0417\u0430 \u043d\u0430\u0441 \u0432 Lindstr\u00f6m 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